Pixels & Pills

Entries Tagged as 'technology'

4 Things Pharma Marketing Can Learn from Other Industries

September 2nd, 2010 · No Comments · Opinion, Trends

By Guy Mastrion (@gmastrion)
Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities do other industries possess that can be beneficial to pharma?
Retail – Think Outside the Store
Retail has broken free from brick-and-mortar establishments and catalog shopping to include social media, online and [...]

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Thinking Doctors? Think Smartphones.

August 25th, 2010 · No Comments · Opinion

Photo courtesy of Fast Company
By Sven Larsen (@zemoga)
A recent survey investigated physicians’ use of smartphones, and how it fits in to their detailing preferences. Here are some of the top findings:

The majority of doctors own smartphones.
While just about all of them still permit detailing rep visits, the numbers are dropping.
And almost [...]

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Assimilation in Tech Development

August 23rd, 2010 · No Comments · Opinion

By Russ Ward (@russcward)
Imitation is the best form of flattery. You’ve heard that cliche, right? We’re going to talk about that a little bit today. But it’s actually about more than imitation – we’re going to talk about assimilation, and how you need to be doing it.

When the word [...]

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Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!

August 12th, 2010 · No Comments · News, Trends

Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees.  Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]

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Zee Future Of Health

August 10th, 2010 · No Comments · News, Trends

By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]

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Tech Forecast: HTML5

August 2nd, 2010 · No Comments · Knowledge, Opinion, Trends

Photo courtesy of Social Media SEO
By Dan Licht (@thedvl)
In a few weeks, I’ll be writing about my thoughts on Flash and its capabilities and limitations. Today we’ll look at what might be the technology to supplant it: HTML5.
A new version of HTML? What’s the big deal about that? Can that really make a [...]

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Tech Forecast: Nanomedicine

July 26th, 2010 · No Comments · Opinion, Trends

By Guy Mastrion (@gmastrion)
Hey, did you see the trailer for that wild new science fiction movie? The one where robots are the size of cells and you can swallow them, and they’ll go to work inside you?
Well, that wasn’t actually a movie trailer – but it might have been your evening news…what’s it all about?
Nanotechnology [...]

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New Jobs in Pharma: Interactive New Media Social Web Guru

July 13th, 2010 · 4 Comments · Opinion

By Sven Larsen (@zemoga)
Which came first – the Pixel or the Pill? That’s what we’re often asked when people talk to us about our media and marketing efforts. Of course, the real question they’re often asking us is “Do you guys know anything about Pharma or are you just winging it?”
Luckily for us, we can [...]

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At the Intersection of Pharmaceuticals and Technology

July 7th, 2010 · 1 Comment · Knowledge, Opinion

CEO of Sproxil, Inc. Ashifi Gogo’s venture into social entrepreneurship has continuously enjoyed a strong link with academia. Ashifi holds degrees in mathematics and physics and is now the Holekamp Family PhD Innovation Fellow in engineering at Dartmouth College. At Dartmouth, he earned an IEEE GOLD Humanitarian Fellowship by virtue of [...]

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Productivity Applications for Pharma Sales

June 29th, 2010 · No Comments · Opinion

This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles.
By Bob Mason (@BobMasonPalio)
With ever-shrinking headcount and budget figures, sales and marketing teams are under more pressure than ever to make sure that their sales forces are performing optimally.
There are about 100,000 pharmaceutical [...]

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