By Russ Ward (@russcward)
Imitation is the best form of flattery. You’ve heard that cliche, right? We’re going to talk about that a little bit today. But it’s actually about more than imitation – we’re going to talk about assimilation, and how you need to be doing it.
When the word [...]
Tags:assimilation·drug·Facebook·HTML·HTML5·research·science·Social network·technology·Twitter
By Andy Smith
Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage audiences. However, it’s important to remember that networking, educating and raising awareness among your target audience needs to happen beyond the digital frontier. While everyone seems [...]
Tags:advertising·brand equity·business·collateral·community relations·Conferences·customer loyalty·e-mail·Education·Facebook·integrated campaign·LinkedIn·marketing·networking·Sales·social media·Social network·Twitter
Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
By Todd LaRoche (@toddlaroche)
It seems like just yesterday that a tweet was the sound of a robin’s call. Today, tweeting is the voice of individuals and businesses – part of the new lexicon of social media. According to a recent survey by Nielsen, Twitter.com reigns as the fastest-growing social media platform.
While tweeting doesn’t replace traditional [...]
Tags:connunication·CoTweet·Facebook·marketing·Online Communities·Pharma·social media·Social network·TweetFunnel·Twitter
By Sven Larsen (@zemoga)
How did this whole Facebook thing get started?
All it took was a college dropout and a dream. It was February 2004 when 19-year-old Mark Zuckerberg and his fellow Harvard roommates launched their closed social network, exclusive only to students of their alma mater. The idea was hardly new or novel; he borrowed [...]
Tags:communication·Communities·digital strategy·Digital Tools·Facebook·Mark Zuckerberg·marketing·Pharma·social media·Social network·technology
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them.
By Jason Brandt (@Jasondmg3)
The phrase “virtual worlds” is more likely to be met with a raised-eyebrow smirk than with a professional interest. Games like World of Warcraft conjure up images of addicted players spending [...]
Tags:communication·Communities·Digital Tools·Education·games·Health care·marketing·patient communities·Pharma·social media·Social network·technology·User Experience·user needs·virtual environment·virtual worlds
This post is part of a week-long series centered around the theme of communication. This week, we’ll identify important communities and provide tips and guidelines on how to effectively reach them.
By Russ Ward (@russcward)
Patient communities are, to many pharma executives, terrifying. They’re the Wild West – an untamed land where people say whatever [...]
Tags:Blogs·collaboration·communication·Communities·Compliance·Customer relationship management·digital strategy·drug safety·Education·epatient·HCP·marketing·patient communities·Patients·Pharma·pharma executives·social media·Social network
With all this talk of digital solutions, the FDA, and social media, we must never lose sight of what lies at the heart of our dialogue: communication. This week, we’ll identify important communities and provide tips and guidelines on how to effectively reach them.
By Tiffany Ryan (@TiffanyRyan)
Mombloggers. Mommyblogging. Fit blogging. Deal blogging. Product reviews. Product [...]
Tags:BlogHer·Blogs·Communities·digital strategy·marketing·Mom·momblogs·mommybloggers·Motrin·Ree Drummond·Social network·technology·The Pioneer Woman
By Kimberly Reyes (@CommDuCoeur)
Last August, Pixels and Pills provided you with a handy “who’s who” list of 10 Pharma Twitterers that we can’t get enough of.
We’re calling this year “the year that everything changes” for Pharma, and with new challenges come new faces. We’ve since added some names to the list and are proud to [...]
Tags:Blogs·communication·Communities·digital strategy·Education·Health care·innovation·marketing·Opinion·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter
By DJ Edgerton (@wiltonbound)
Microblogging? Sooo 2008.
If you listen to the hype that emanated from SXSW, it’s all about location, location, location.
Not very long ago, the idea to make it possible for people to transmit short bursts of information to their group of friends was groundbreaking. Now that Facebook made their status updates a big broader, [...]
Tags:communication·Compliance·digital strategy·drug safety·Education·Facebook·Foursquare·Google·Microblogging·mobile·Patients·Pharma·social media·Social network·SXSW·technology·Twitter
