By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]
Entries Tagged as 'physicians'
AstraZeneca’s Brilinta
September 1st, 2010 · No Comments · News, Opinion
Tags:AstraZeneca·audience·Blogs·branding·Facebook·image·interaction·location-based·marketing·Patients·physicians·social media·Twitter·YouTube
Patient 2.0: The Hospital
March 4th, 2010 · 1 Comment · Knowledge, Opinion
In a recurring series, Patient 2.0 posts look at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can digital technology help them?
By Sven Larsen (@zemoga)
We’ve talked about the pharmacy, the outpatient center, even the medicine cabinet, in terms of where the [...]
Dave deBronkart is “e-Patient Dave”
February 10th, 2010 · 3 Comments · News, Opinion
Live From the E-Pharma Summit (#epharma)
Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient’s approach to digital media and healthcare.
Tags:#epharma·communication·Communities·Customer relationship management·digital strategy·Digital Tools·e-pharma summit·Education·Health Care Reform·Patients·Pharma·Pharmaceutical industry·physicians·social media·technology·Thought Leaders·Trends·User Experience·user needs
The Doctor’s Office 2.0 is Here
January 6th, 2010 · No Comments · Knowledge
By Sven Larsen (@zemoga)
We’ve written in the past about 2.0 experiences, how digital tools can make almost every aspect of the patient experience better. Well now some of our hypotheticals are starting to become reality.
Zocdoc is a new online service (currently in beta) that allows users to find a doctor or dentist and (better [...]
Tags:communication·Digital Tools·doctors·Patients·physicians·Trends·User Experience·user needs
How to Connect With Physicians Via Social Media
January 5th, 2010 · No Comments · Knowledge, Opinion
By Russ Ward (@russcward)
We knew we weren’t the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can connect with HCPs by creating listening posts.
It very much reflects our own thinking that Pharma can play a valuable roll in collecting, aggregating [...]
Tags:communication·Communities·digital strategy·Digital Tools·Education·marketing·media·Pharma·Pharmaceutical industry·physicians·social media·Thought Leaders·Trends·User Experience·user needs
