By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]
Entries Tagged as 'Pharma'
Vacation Series: Event Management
August 19th, 2010 · No Comments · News
By Sven Larsen (@zemoga)
Do the dog days have you feeling down? Wish you were working on your tan at the beach, or backpacking through Europe with friends? As members of one big Pharm-ily, we often like to share advice with each other, but we’re really encouraging you to heed our words this time: take a [...]
Tags:Conferences·Education·event·industry·Pharma·schedule·session·Thought Leaders·unconference·workshop
Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!
August 12th, 2010 · No Comments · News, Trends
Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
Has Social Media Made “Crisis Communications” a Thing of the Past?
August 9th, 2010 · No Comments · Opinion
By Sven Larsen (@zemoga)
On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called “Social Media in a Crisis” (for a full report on the session, including a summary from Sittig herself, check out John Mack’s post, “Using Social Media in a Crisis”).
A lot of [...]
Tags:Advertising and Marketing·communication·Customer relationship management·digital strategy·Digital Tools·Facebook·Pharma·public relations·social media·Trends·Twitter
Pharma Jobs of the Future: Professional Tweeters
July 22nd, 2010 · 2 Comments · Opinion
By Todd LaRoche (@toddlaroche)
It seems like just yesterday that a tweet was the sound of a robin’s call. Today, tweeting is the voice of individuals and businesses – part of the new lexicon of social media. According to a recent survey by Nielsen, Twitter.com reigns as the fastest-growing social media platform.
While tweeting doesn’t replace traditional [...]
Tags:connunication·CoTweet·Facebook·marketing·Online Communities·Pharma·social media·Social network·TweetFunnel·Twitter
Can Pharma Have an Old Spice Guy? Pharma’s Problems With Personality
July 16th, 2010 · 2 Comments · News, Opinion
By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]
Tags:Amgen·celebrity·endorsement·FDA·IPhone·John Mack·Johnson·Johnson & Johnson·marketing·Novo Nordisk·Old Spice·personality·Pharma·Pharmaceutical industry·social media·Twitter·VNR·Wyeth·YouTube
The Ghost in the Machine
June 30th, 2010 · 2 Comments · Opinion
By Marty Hardin (@mjhardin)
In Gilbert Ryle’s 1949 book The Concept of Mind, he introduced the phrase which titles this blog entry. He is arguing against Descartes’ concept of mind/body parallelism and the ambiguous point in which the two function in conjunction with one another. Think daydreaming while running on the treadmill as opposed to deciding [...]
Tags:communication·Conferences·doctors·engagement·innovation·insight·marketing·Patients·Pharma·research
Productivity Applications for Pharma Sales
June 29th, 2010 · No Comments · Opinion
This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles.
By Bob Mason (@BobMasonPalio)
With ever-shrinking headcount and budget figures, sales and marketing teams are under more pressure than ever to make sure that their sales forces are performing optimally.
There are about 100,000 pharmaceutical [...]
Tags:Digital Tools·doctor·efficient·Epocrates·Evernote·Google Maps·Pharma·Pharmaceutical industry·Sales·Salesforce·smartphone·technology
The Experience of a Lifetime: Erik Hauser & Experiential Marketing
June 17th, 2010 · 3 Comments · Knowledge, Opinion
Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]
Tags:advertising·branding·communication·consumer·creativity·experiential·innovation·marketing·patient·Pharma·Trends·User Experience
How Do You Market Pharma Where DTC is Illegal?
June 2nd, 2010 · 5 Comments · Opinion
This post will continue our week-long theme of “Pharma Without Borders,” which inspects how Pharma companies engage with doctors and patients overseas.
By Russ Ward (@russcward)
Sometimes we forget that DTC is unusual and new in the global pharmaceutical market. But direct-to-consumer (DTC) advertising of prescription drugs is illegal everywhere in the world with two exceptions. The [...]
Tags:advertising·Canada·communication·DTC·global·Legal Issues·marketing·Mexico·Pharma·Pharmaceutical industry·public relations·strategy
