By Dan Bobear (@dbobear)
For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college this fall. Born in 1992, these millennials or Gen Y-ers represent both present and future prescription and OTC pharmaceutical consumers. Every generation has unique characteristics, [...]
Entries Tagged as 'mobile'
The Customer of Tomorrow
September 8th, 2010 · No Comments · Opinion
Tags:culture·customer·customer loyalty·demographic·DTC·engagement·future·games·Generation Y·information·instant gratification·marketing·mobile·online·OTC·prescription·social networks
4 Things Pharma Marketing Can Learn from Other Industries
September 2nd, 2010 · No Comments · Opinion, Trends
By Guy Mastrion (@gmastrion)
Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities do other industries possess that can be beneficial to pharma?
Retail – Think Outside the Store
Retail has broken free from brick-and-mortar establishments and catalog shopping to include social media, online and [...]
Tags:brand·business·consumer needs·Education·experience·finance·innovation·marketing·mobile·online·OTC·Pharmaceutical industry·product details·regulation·retail·social media·technology·workforce
5th Annual eyeforpharma eCommunications and Online Marketing Summit
August 31st, 2010 · No Comments · News
This year, it’s all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit!
Come join the many interesting and inspiring people from the healthcare industry November 8 and 9, 2010 at Boston’s Hyatt Harborside and learn what the most forward-thinking leaders in the industry are doing. The action-packed schedule includes opportunities to [...]
Tags:customer·discount code·DTC·esampling·event·eye for pharma·mobile·offline·physician·Shwen Gwee·soc·social media·speakers·storytelling
Zee Future Of Health
August 10th, 2010 · No Comments · News, Trends
By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]
Tags:Augmented reality·creativity·crowdfunding·Design·future·healthcare industry·innovation·mobile·PSFK·SMS·social media·technology·Trends·UNICEF
Friend or Foe: The iPad and the iPhone
July 12th, 2010 · 3 Comments · Opinion
By Bob Mason (@BobMasonPalio)
Whether you’re ready or not, iPad and iPhone apps are invading the business world and the pharma industry is no exception. As the workforce becomes more mobile, the ability to complete tasks and access information remotely will become even more indispensible to medical professionals in the future. While tablet devices are nothing [...]
Tags:Apple·edetailing·iPad·IPhone·marketing·mobile·Smartphones
The Sales Force of the Future
July 9th, 2010 · 1 Comment · Opinion
By Dan Bobear (@dbobear)
A salesman has got to dream – it comes with the territory.
Playwright Arthur Miller wrote that quote in 1949, but for today’s pharmaceutical sales force, the words still ring true. As door-to-door sales have given way to more sophisticated approaches, sales organizations need to dream big with their eyes wide open. The [...]
At the Intersection of Pharmaceuticals and Technology
July 7th, 2010 · 1 Comment · Knowledge, Opinion
CEO of Sproxil, Inc. Ashifi Gogo’s venture into social entrepreneurship has continuously enjoyed a strong link with academia. Ashifi holds degrees in mathematics and physics and is now the Holekamp Family PhD Innovation Fellow in engineering at Dartmouth College. At Dartmouth, he earned an IEEE GOLD Humanitarian Fellowship by virtue of [...]
Tags:Ashifi Gogo·consumer decisions·counterfeit·developing countries·Direct-to-consumer advertising·Education·guest·malaria·mobile·safety·Sproxil·technology
Interview with Manhattan Research’s Monique Levy
July 1st, 2010 · 3 Comments · Knowledge, News
As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior Analyst at JupiterResearch for six years, leading their health coverage. She also applied her health psychology expertise at eDiets.com, managing community and providing [...]
Tags:communication·Communities·doctors·epatient·Manhattan Research·marketing·mobile·Monique Levy·networks·online resources·Patients·smartphone·social media
Eric Topol on Wireless Medicine
June 10th, 2010 · 1 Comment · Opinion
By Sven Larsen (@zemoga)
Eric Topol is one of the most preeminent cardiologists in the world. He’s also a blogger and TED speaker.
At TEDMED this past fall, he spoke about some applications possible with wireless medicine – using sensors in smartphones, wristbands, headbands, chest straps, shoes and adhesive patches. These are cool on their own, but [...]
Tags:Eric Topol·Health care·innovation·Medicine·mobile·smartphone·technology·TED·tools·Trends·wireless
Revolution meets reform: can social media help shrink health disparities in the United States?
April 30th, 2010 · 6 Comments · Knowledge, Trends
By Jim Mittler, PhD, Medical Director (@jim_mittler)
We all know that the social media revolution is happening and it cannot be stopped—this is according to the exponential growth of social media over the past several years. It has fundamentally changed the way in which information is disseminated and the way people communicate throughout the world today. [...]
Tags:#fdasm·#hcsm·American Recovery and Reinvestment Act of 2009·communication·Communities·Digital divide·digital strategy·drug safety·Education·Facebook·Health care·Health Care Reform·innovation·Legal Issues·mobile·patient portal·Patients·Pharmaceutical industry·social media·technology·United States·WebMD·YouTube
