Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]
Entries Tagged as 'media'
Watching the Media: Avandia
July 27th, 2010 · No Comments · News, Opinion
Tags:advertising·Avandia·Blogs·cardiology·community·FDA·GlaxoSmithKline·live·marketing·media·Medicine·News·PR·press·public relations·restrictions·Twitter
The Six A’s for Managing Legal Disputes
June 11th, 2010 · 8 Comments · Knowledge, Opinion
Kristie Kuhl, JD, Senior Vice President, Makovsky + Co is a counselor on issues that impact biotechnology, specialty pharma, health-product distribution and medical devices. She led issues management teams assisting US-based B. Braun in response to hospital-related crises. Kristie also led the Agency team that launched Alexion’s Soliris, [...]
Tags:advertising·business·Lawsuit·Legal Issues·marketing·media·patient·public relations·social media·trust
Interview with AstraZeneca’s Earl Whipple
May 17th, 2010 · 13 Comments · Uncategorized
Earl D. Whipple is the Senior Director of Business Communications and Digital Media for AstraZeneca. In an effort to drive online visibility and digital engagement for one of the world’s leading biopharmaceutical companies, Earl and his team launched AstraZeneca’s first company blog and Facebook community. Today, Pixels & Pills talks to Earl about Pharma’s obligation [...]
Tags:AstraZeneca·Blogs·corporate social responsibility·Earl Whipple·Education·Facebook·FDA·healthcare community·marketing·media·Pharma·Pharmaceutical industry·social media·technology·Thought Leaders·Trends
Beloved Pharma TV Commercials
May 4th, 2010 · 3 Comments · Knowledge, Opinion
This post is part of our series on creativity in Pharma, where we’ll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial element of this unlikely industry.
By Jason Brandt (@Jasondmg3)
From the Lunesta butterfly to the Pristiq wind-up toy, from the NuvaRing water ballet to the Cialis [...]
Tags:advertising·branding·Cialis·commercials·creativity·Cymbalta·Detrol·DTC·innovation·Lunesta·marketing·media·Patients·Pfizer·Pharma·Pristiq·social media·television·Trends·Zoloft
Join Pixels & Pills at the 2nd Annual Social Communications & Healthcare: Case Studies & Roundtables!
April 26th, 2010 · 9 Comments · News
In the past year or so, it has become an indisputable fact among the healthcare community that social media has become an important vehicle for facilitating change within the industry. From medical professionals to patients, caregivers to those seeking a healthier lifestyle, social media has opened up the floodgates for conversation among these communities.
The Business [...]
Tags:digital strategy·Education·events·FDA·media·Pharma·social media·technology·Thought Leaders·Trends
Oh, Manny What a Night!
April 23rd, 2010 · 1 Comment · News
By Sven Larsen (@zemoga)
Congratulations, to our co-sponsors, Palio, who won the Vision Award last night at the 21st Annual Med Ad News Manny Awards. The Vision award is given to the idea, concept or initiative that best exemplifies the healthcare agency of the future.
The ever gracious Mike Myers, President of Palio has this [...]
Tags:Awards·creativity·innovation·media·Pixels & Pills·social media·Thought Leaders
Will you be at the 10th Annual DTC National Conference?
April 1st, 2010 · 3 Comments · News
Next week, 600 of the world’s leading pharmaceutical executives and marketing professionals will gather in our nation’s capital for the 10th Annual DTC National Conference. From April 7th to April 9th, the industry’s thought leaders plan on discussing significant factors shaping the direct-to-consumer pharma marketing landscape, positioned around this year’s themes of the economic crisis, [...]
Tags:advertising·communication·Conferences·creativity·digital strategy·Direct-to-consumer advertising·DTC National Advertising Awards·DTC National Conference·Education·Health Care Reform·innovation·marketing·media·Pharma·social media·technology·Thought Leaders·Top 25 DTC Marketers
Sharing a Shower: How Consumers Become Brand Advocates
March 25th, 2010 · 4 Comments · Opinion
By Mike Myers (@mmyerspalio)
Have you ever received an e-mail like this one?
I may have had a few in the past, but was still surprised to find a friend of mine spreading their enthusiasm so boldly. If I didn’t know better, I’d guess he had some sort of affiliation with the company.
Frankly, I’m jealous of the [...]
Tags:branding·business·communication·Digg·digital strategy·Education·Facebook·media·Pharma·social media·Social network·technology·Twitter
How to Become a Great Storyteller
March 19th, 2010 · 1 Comment · Knowledge
By Sven Larsen (@zemoga)
Has this ever happened to you? Some well meaning person (maybe a child, maybe a date, maybe a business acquaintance) says “So what’s your story?”. And you freeze or mumble something incomprehensible. Not because you don’t have a story (in fact you may be an incredibly interesting person) but because you don’t [...]
Tags:communication·creativity·Digital Tools·media·storytelling·Thought Leaders·user needs
What Pharma Can Learn From Lance Armstrong
March 17th, 2010 · 3 Comments · Knowledge, Opinion
By DJ Edgerton (@wiltonbound)
If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would probably opt for a rubber yellow bracelet with the words “Live Strong” printed on it. And if someone dug up that [...]
Tags:branding·communication·Communities·content·Education·marketing·media·Patients·Pharma·storytelling·Thought Leaders·Trends·User Experience
