Pixels & Pills

Entries Tagged as 'marketing'

The Customer of Tomorrow

September 8th, 2010 · No Comments · Opinion

By Dan Bobear (@dbobear)
For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college this fall. Born in 1992, these millennials or Gen Y-ers represent both present and future prescription and OTC pharmaceutical consumers. Every generation has unique characteristics, [...]

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Viral Video

September 3rd, 2010 · No Comments · Opinion, Trends

Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more likely to purchase a product or service when video is used. That’s because when people view a video, they gain a greater [...]

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4 Things Pharma Marketing Can Learn from Other Industries

September 2nd, 2010 · No Comments · Opinion, Trends

By Guy Mastrion (@gmastrion)
Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities do other industries possess that can be beneficial to pharma?
Retail – Think Outside the Store
Retail has broken free from brick-and-mortar establishments and catalog shopping to include social media, online and [...]

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AstraZeneca’s Brilinta

September 1st, 2010 · No Comments · News, Opinion

By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]

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Are You Succeeding? Are You Sure?

August 30th, 2010 · No Comments · Knowledge, Opinion

By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)

Are you thinking this way [...]

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Social Media for Connecting with Patients

August 24th, 2010 · No Comments · Opinion

By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]

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Vacation Series: Networking

August 16th, 2010 · No Comments · Opinion

By Sven Larsen (@zemoga)
August means vacation – especially in the global world of pharma, many of our colleagues and clients are in Europe, where August holidays are even more common. But if a tight budget means you’re finding yourself on the clock while your colleagues and clients are on holiday, we’ve got [...]

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A Multifaceted Strategy

August 13th, 2010 · No Comments · Opinion

By Andy Smith
Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage audiences. However, it’s important to remember that networking, educating and raising awareness among your target audience needs to happen beyond the digital frontier. While everyone seems [...]

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Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!

August 12th, 2010 · No Comments · News, Trends

Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees.  Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]

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Are You Game?: Gaming and the Healthcare Industry

August 11th, 2010 · 2 Comments · Opinion, Trends

By Todd LaRoche (@toddlaroche)
I wasn’t more than a small child the first time I hyper-spaced through the galaxy in Asteroids. Within seconds of whizzing past meteors and shooting stars, I was hooked – and I wasn’t alone. Over the past 40 years, video games have changed our culture. They influence the way we live and [...]

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