Photo courtesy of Fast Company
By Sven Larsen (@zemoga)
A recent survey investigated physicians’ use of smartphones, and how it fits in to their detailing preferences. Here are some of the top findings:
The majority of doctors own smartphones.
While just about all of them still permit detailing rep visits, the numbers are dropping.
And almost [...]
Tags:application·BlackBerry·communications·doctor·Droid·e-detailing·innovation·IPhone·prescriptions·smartphone·technology
By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]
Tags:Amgen·celebrity·endorsement·FDA·IPhone·John Mack·Johnson·Johnson & Johnson·marketing·Novo Nordisk·Old Spice·personality·Pharma·Pharmaceutical industry·social media·Twitter·VNR·Wyeth·YouTube
By Bob Mason (@BobMasonPalio)
Whether you’re ready or not, iPad and iPhone apps are invading the business world and the pharma industry is no exception. As the workforce becomes more mobile, the ability to complete tasks and access information remotely will become even more indispensible to medical professionals in the future. While tablet devices are nothing [...]
Tags:Apple·edetailing·iPad·IPhone·marketing·mobile·Smartphones
By Dan Bobear (@dbobear)
No, this is not a shopping guide. Go check out Engadget or Gizmodo if you want advice on the latest shiny things. We’ll wait.
…Back? Good. Because here, we’re not going to tell you about whether the iPad is worth buying or how to hack your new phone or what the latest Android [...]
Tags:Android·app·communication·doctors·FDA·iPad·IPhone·Mobile phone·Patients·Pharma
By Kimberly Reyes (@CommDuCoeur)
When 4 out of 5 doctors agree on something, people pay attention. So when 4 out of 5 doctors say that mobile technology and software is crucial to ensuring the efficiency of their practice, the government took notice. On February 17th, 2009, President Obama signed The Health Information Technology for Economic and [...]
Tags:Health Care Reform·HITECH·IPhone·marketing·Pharmaceutical industry·technology
By Russ Ward (@russcward)
Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that’s just been posted called “Your Health Depends on Where You Live“.
He shows an iPhone prototype app that could provide “geomedicine” data – locating the user and mapping it against all of the maps of publicly available [...]
Tags:Communities·creativity·Digital Tools·Education·innovation·IPhone·Patients·Pharma·Pharmaceutical industry·technology·Thought Leaders·Trends·User Experience·user needs
By Russ Ward (@russcward)
Buying many things can be an outing or an event – or at least a collaborative effort, in which you share links to product listings and discuss pros and cons. But how social of a process is purchasing your healthcare?
Many people ask for help with health research, especially if they know someone [...]
Tags:communication·Communities·data·Digital Tools·Education·Facebook·Health·innovation·IPhone·Patients·social media·Social network·technology·Trends·Twitter·User Experience·user needs
By Guy Mastrion (@gmastrion)
The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking has enabled the creation of emergency potable water systems like those in use in Haiti as well as innovations like the iPhone [...]
Tags:branding·Design·digital strategy·Graphic design·Industrial design·innovation·IPhone·marketing·Patients·Pharma·Pharmaceutical industry·Trends·User Experience·User interface design·user needs
By Sven Larsen
Quick, what’s the fastest growing segment in the digital space? Facebook? Twitter? Both of those platforms have posted impressive growth over the last year. But perhaps, the most astounding story in terms of consumer & developer adoption has been the growth of the iPhone Apps store. Mashable reports today that the number of [...]
Tags:applications·Communities·Digital Tools·Education·IPhone·Pharmaceutical industry·social media·Trends·user needs
Welcome to the last quarter of 2009! And you know what that means.
Well, yes, it does mean that the Aughts are about to end and now we can start listening to people argue over what the next decade should be called. (Can you call it the Teens before 2013?)
But that’s not the point here. The [...]
Tags:digital strategy·IPhone·marketing·media·social media·Trends
