Pixels & Pills

Entries Tagged as 'innovation'

Cognitive Surplus: Problem or Solution?

September 7th, 2010 · No Comments · Opinion

By Sven Larsen (@zemoga)
The average American logs about 60 hours a month online, and spends one-third of that time on social networks and playing games, according to data from recent Neilsen surveys. By extrapolation, that means the average American is spending 2 hours a day online, and 40 minutes of that is with social networks [...]

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4 Things Pharma Marketing Can Learn from Other Industries

September 2nd, 2010 · No Comments · Opinion, Trends

By Guy Mastrion (@gmastrion)
Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities do other industries possess that can be beneficial to pharma?
Retail – Think Outside the Store
Retail has broken free from brick-and-mortar establishments and catalog shopping to include social media, online and [...]

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Are You Succeeding? Are You Sure?

August 30th, 2010 · No Comments · Knowledge, Opinion

By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)

Are you thinking this way [...]

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Thinking Doctors? Think Smartphones.

August 25th, 2010 · No Comments · Opinion

Photo courtesy of Fast Company
By Sven Larsen (@zemoga)
A recent survey investigated physicians’ use of smartphones, and how it fits in to their detailing preferences. Here are some of the top findings:

The majority of doctors own smartphones.
While just about all of them still permit detailing rep visits, the numbers are dropping.
And almost [...]

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Zee Future Of Health

August 10th, 2010 · No Comments · News, Trends

By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]

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Mayo Clinic Plans to Build the First Healthcare Social Media Center

August 5th, 2010 · No Comments · News

Photo courtesy of University of Minnesota
By Kimberly Reyes (@CommDuCoeur)
Designed to “spur broader and deeper engagement in social media by hospitals, medical professionals and patients,” the healthcare industry’s most famous non-profit, The Mayo Clinic, breaks ground yet again by announcing its plans to open The Mayo Clinic Center for Social Media, a social media education and [...]

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Are You Ready to Get UnNiched?

July 20th, 2010 · No Comments · News

By Kimberly Reyes (@CommDuCoeur)
Seth Godin wrote a blog post that identifies two kinds of schooling: one where “you learn technique, facts and procedures,” and one where “you learn to see, learn to lead and learn to solve interesting problems.”
As I reflect on the educational conferences and events that Pixels & Pills has attended this past [...]

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The Ghost in the Machine

June 30th, 2010 · 2 Comments · Opinion

By Marty Hardin (@mjhardin)
In Gilbert Ryle’s 1949 book The Concept of Mind, he introduced the phrase which titles this blog entry. He is arguing against Descartes’ concept of mind/body parallelism and the ambiguous point in which the two function in conjunction with one another.  Think daydreaming while running on the treadmill as opposed to deciding [...]

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The Experience of a Lifetime: Erik Hauser & Experiential Marketing

June 17th, 2010 · 3 Comments · Knowledge, Opinion

Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]

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Eric Topol on Wireless Medicine

June 10th, 2010 · 1 Comment · Opinion

By Sven Larsen (@zemoga)
Eric Topol is one of the most preeminent cardiologists in the world. He’s also a blogger and TED speaker.
At TEDMED this past fall, he spoke about some applications possible with wireless medicine – using sensors in smartphones, wristbands, headbands, chest straps, shoes and adhesive patches. These are cool on their own, but [...]

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