(Photo by Win McNamee/Getty Images North America)
By Kimberly Reyes (@CommDuCoeur)
On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective of making healthcare more affordable and expanding coverage to the 32 million Americans that are currently uninsured, including self-employed individuals and low-income families.
Groups such as Physicians for Reform [...]
Entries Tagged as 'Health Care Reform'
Why Healthcare Reform Isn’t Just About Insurance
June 7th, 2010 · 2 Comments · Opinion
Tags:communication·Compliance·Digital Tools·doctors·drug safety·Education·Health care·Health Care Reform·HITECH·Obama·Patients·Pharmaceutical industry·technology
Revolution meets reform: can social media help shrink health disparities in the United States?
April 30th, 2010 · 6 Comments · Knowledge, Trends
By Jim Mittler, PhD, Medical Director (@jim_mittler)
We all know that the social media revolution is happening and it cannot be stopped—this is according to the exponential growth of social media over the past several years. It has fundamentally changed the way in which information is disseminated and the way people communicate throughout the world today. [...]
Tags:#fdasm·#hcsm·American Recovery and Reinvestment Act of 2009·communication·Communities·Digital divide·digital strategy·drug safety·Education·Facebook·Health care·Health Care Reform·innovation·Legal Issues·mobile·patient portal·Patients·Pharmaceutical industry·social media·technology·United States·WebMD·YouTube
Jim Davidson Talks Advertising Expenses in the Wake of Healthcare Reform
April 7th, 2010 · 3 Comments · Knowledge, News
Jim Davidson, Chair, Public Policy Group, Polsinelli Shughart PC gives us a legal perspective on healthcare reform’s Impact on the DTC climate.
Tags:#DTC2010·digital video·DTC National Conference·Health Care Reform·Jim Davidson·Pixels & Pills·social media
Governor Howard Dean Gives an Insider Perspective on DTC Advertising and Healthcare Reform
April 7th, 2010 · 2 Comments · Knowledge, News
Howard Dean talks to Pixels & Pills about the issues between doctors and DTC and how Pharma needs to harness the power of the Net.
Tags:#DTC2010·digital video·DTC National Conference·Health Care Reform·Howard Dean·Pixels & Pills·social media
Will you be at the 10th Annual DTC National Conference?
April 1st, 2010 · 3 Comments · News
Next week, 600 of the world’s leading pharmaceutical executives and marketing professionals will gather in our nation’s capital for the 10th Annual DTC National Conference. From April 7th to April 9th, the industry’s thought leaders plan on discussing significant factors shaping the direct-to-consumer pharma marketing landscape, positioned around this year’s themes of the economic crisis, [...]
Tags:advertising·communication·Conferences·creativity·digital strategy·Direct-to-consumer advertising·DTC National Advertising Awards·DTC National Conference·Education·Health Care Reform·innovation·marketing·media·Pharma·social media·technology·Thought Leaders·Top 25 DTC Marketers
Mobile Health Records and Security
March 30th, 2010 · 4 Comments · Opinion
By Russ Ward (@russcward)
We all agree that going mobile is easier. Some of us even argue that going mobile is better. But is going mobile safer? When it comes to electronic health records (EHR), that’s where the naysayers focus and where even the proponents find shaky ground.
We’re not just talking about useful information. Your health [...]
Tags:Digital Tools·Diversinet·EHR·Electronic health record·Google Health·Health care·Health Care Reform·innovation·Microsoft HealthVault·mobile·Pfizer·Pharma·technology
Back to Basics: The Doctor Will See You Now
March 8th, 2010 · 4 Comments · Opinion, Trends
This new series on Pixels & Pills will focus on the importance of revisiting traditional ways of thinking.
By Sven Larsen (@zemoga)
Dr. Jay Parkinson is at the bleeding edge (pun intended) of an entirely new way of thinking about doctoring.
Except that it isn’t new at all.
Dr. Parkinson has an MD and a master’s of public [...]
Tags:doctors·Health Care Reform·innovation·mobile·Patients·technology
Your Front Row (sort of) Seat at Social Media Week
March 5th, 2010 · No Comments · News
It’s usually never good when someone sends you an e-mail saying “I’ve got you on video.”
Fortunately, when we received an e-mail saying just that, it was all good: Exactly a month ago, it was Social Media Week in New York, where our very own DJ Edgerton spoke on a panel about “Navigating Social Media Technology [...]
Tags:#fdasm·Digital Tools·Facebook·FDA·Health Care Reform·innovation·Legal Issues·Patients·Pharmaceutical industry·social media·Social Media Week·Social network·technology·Thought Leaders·Twitter
Patient 2.0: The Hospital
March 4th, 2010 · 1 Comment · Knowledge, Opinion
In a recurring series, Patient 2.0 posts look at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can digital technology help them?
By Sven Larsen (@zemoga)
We’ve talked about the pharmacy, the outpatient center, even the medicine cabinet, in terms of where the [...]
Healthcare Is Going HITECH – And Pharma Should, Too
March 2nd, 2010 · 3 Comments · News, Trends
By Kimberly Reyes (@CommDuCoeur)
When 4 out of 5 doctors agree on something, people pay attention. So when 4 out of 5 doctors say that mobile technology and software is crucial to ensuring the efficiency of their practice, the government took notice. On February 17th, 2009, President Obama signed The Health Information Technology for Economic and [...]
Tags:Health Care Reform·HITECH·IPhone·marketing·Pharmaceutical industry·technology
