By Dan Bobear (@dbobear)
Chris Schroeder, CEO of HealthCentral, loves what he calls “empowered patients”. He spoke about them at this year’s DTC conference this spring, and wrote about them in an article in DTC Perspectives this month.
So what are empowered patients? They’re proactive, they’re curious, they’re confident, they’re demanding, and they’re very loyal when they [...]
Entries Tagged as 'Health care'
Understanding the Patient-Doctor Relationship
June 18th, 2010 · 1 Comment · Opinion
Tags:communication·Communities·Design·digital strategy·Digital Tools·doctors·Health care·HealthCentral·Patients·social media
Eric Topol on Wireless Medicine
June 10th, 2010 · 1 Comment · Opinion
By Sven Larsen (@zemoga)
Eric Topol is one of the most preeminent cardiologists in the world. He’s also a blogger and TED speaker.
At TEDMED this past fall, he spoke about some applications possible with wireless medicine – using sensors in smartphones, wristbands, headbands, chest straps, shoes and adhesive patches. These are cool on their own, but [...]
Tags:Eric Topol·Health care·innovation·Medicine·mobile·smartphone·technology·TED·tools·Trends·wireless
Why Healthcare Reform Isn’t Just About Insurance
June 7th, 2010 · 2 Comments · Opinion
(Photo by Win McNamee/Getty Images North America)
By Kimberly Reyes (@CommDuCoeur)
On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective of making healthcare more affordable and expanding coverage to the 32 million Americans that are currently uninsured, including self-employed individuals and low-income families.
Groups such as Physicians for Reform [...]
Tags:communication·Compliance·Digital Tools·doctors·drug safety·Education·Health care·Health Care Reform·HITECH·Obama·Patients·Pharmaceutical industry·technology
Healthcare Scares
May 10th, 2010 · No Comments · Opinion
This post continues our week-long theme of government regulation with a discussion on why it’s important for consumers to engage with with Pharma companies.
By Russ Ward (@russcward)
Every one of us has done it at least once.
You come down with some sickness, tally up the symptoms of your malady, and hit the internet. Ten minutes later, [...]
Tags:communication·Communities·Compliance·DTC·Education·FDA·Health care·Legal Issues·marketing·Patients·Pharma·social media·technology
Revolution meets reform: can social media help shrink health disparities in the United States?
April 30th, 2010 · 6 Comments · Knowledge, Trends
By Jim Mittler, PhD, Medical Director (@jim_mittler)
We all know that the social media revolution is happening and it cannot be stopped—this is according to the exponential growth of social media over the past several years. It has fundamentally changed the way in which information is disseminated and the way people communicate throughout the world today. [...]
Tags:#fdasm·#hcsm·American Recovery and Reinvestment Act of 2009·communication·Communities·Digital divide·digital strategy·drug safety·Education·Facebook·Health care·Health Care Reform·innovation·Legal Issues·mobile·patient portal·Patients·Pharmaceutical industry·social media·technology·United States·WebMD·YouTube
Health Technology in the Un-Wired World
April 26th, 2010 · 3 Comments · Opinion
This post is part of our new series on digital health education, in which we inspect the impact of technology in delivering important healthcare information to various parties, from populations in developing countries, to students attending med school.
By Sven Larsen (@zemoga)
Got a cool new toy? We here at Zemoga and Palio can make you something [...]
Tags:communication·Communities·Developing country·Education·Facebook·Health care·Mobile phone·SMS·technology·Telecommunication
The Failed Promise of Virtual Worlds
April 22nd, 2010 · 3 Comments · Opinion
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them.
By Jason Brandt (@Jasondmg3)
The phrase “virtual worlds” is more likely to be met with a raised-eyebrow smirk than with a professional interest. Games like World of Warcraft conjure up images of addicted players spending [...]
Tags:communication·Communities·Digital Tools·Education·games·Health care·marketing·patient communities·Pharma·social media·Social network·technology·User Experience·user needs·virtual environment·virtual worlds
More to Follow: Pixels & Pills’ Favorite Pharma Folks, Part II
April 5th, 2010 · 11 Comments · Knowledge
By Kimberly Reyes (@CommDuCoeur)
Last August, Pixels and Pills provided you with a handy “who’s who” list of 10 Pharma Twitterers that we can’t get enough of.
We’re calling this year “the year that everything changes” for Pharma, and with new challenges come new faces. We’ve since added some names to the list and are proud to [...]
Tags:Blogs·communication·Communities·digital strategy·Education·Health care·innovation·marketing·Opinion·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter
For The Healthcare Community, There’s An “App” For That
April 2nd, 2010 · 3 Comments · News, Opinion
By Marty Hardin (@mjhardin)
What’s so great about the iPad?
Okay, let’s get this clear up front. I haven’t seen or touched the iPad. But based on 25+ years of using Apple products, a lifetime of observing people, and pretty good instincts, here are my thoughts.
I’ve been hearing vacillating perspectives. Most first-day reactions were: “Yeah, so?” Let’s [...]
Tags:Apple·communication·Compliance·Customer relationship management·Design·Digital Tools·Education·Health care·innovation·iPad·Patients·technology·Touchscreen·Trends·User interface
Pixels & Pills Interviews Fard Johnmar
March 31st, 2010 · 2 Comments · Knowledge
PHOTO CREDIT: @fardj
By Kimberly Reyes (@CommDuCoeur)
When Fard Johnmar founded Enspektos, he set out to deliver innovative healthcare marketing solutions through focused strategy, research, and training. A recognized leader and author in the pharmaceutical industry, Fard observed the need for collaboration and knowledge sharing among healthcare marketing professionals. His response was the Path of the Blue [...]
Tags:collaboration·communication·Digital Tools·Education·Fard Johnmar·graphic novel·Health care·innovation·marketing·Path of the Blue Eye·Pharma·social media·Thought Leaders·transmedia