By Bob Mason (@BobMasonPalio)
We’ve talked before about different types of online communities, from Twitter to virtual worlds. The term, “online community” can mean anything from the “big ones” like Facebook and Twitter, to smaller niche organizations such as the Planet Cancer community for young adults fighting cancer.
These little societies can do amazing things. As an [...]
Tags:Blogs·Cancer·communication·Conditions and Diseases·digital strategy·Digital Tools·Education·Facebook·Health·marketing·Online Communities·Online community·Patients·social media·Twitter
This new series on Pixels & Pills will focus on the importance of revisiting traditional ways of thinking.
By DJ Edgerton (@wiltonbound)
I realize that by putting nursing into a series on old-fashioned medical ideas, I’m setting myself up for a lot of cranky comments. Please understand, I’m not implying that I think nursing is outmoded [...]
Tags:Health·Health care·marketing·nurses·nursing·patient·Pharmaceutical industry
By Kimberly Reyes (@CommDuCoeur)
In the spirit of this week’s storytelling theme, here’s a familiar tale: January 1st rolls around, and you wake up with confetti stuck to your forehead and the faint odor of champagne from the night before. Your Facebook newsfeed is already 300 status updates deep with invigorated New Year’s resolutions: “stop eating [...]
Tags:ADAM·goals·Health·Lance Armstrong·Livestrong·marketing·Pharma·Pharmaceutical industry·resolution·social media·Social network·Support Groups·User Experience
By Sven Larsen (@zemoga)
We’ve written before about Thomas Goetz’s The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine (in our opinion it’s going to be one of the most important Health books of the year). So we were delighted when our own DJ Edgerton was invited to be part of [...]
Tags:communication·Digital Tools·Education·Health·Health care·media·Pharma·social media
Live From the E-Pharma Summit (#epharma)
Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about social media.
Tags:#epharma·#fdasm·advertising·communication·Communities·data·digital strategy·Digital Tools·e-pharma summit·FDA·Health·media·Pharma·Pharmaceutical industry·search·social media·Thought Leaders·Trends·Video·You Tube
By Sven Larsen (@zemoga)
I’m fascinated with a new book and the corresponding blog by its author – they might have some simple ideas about healthcare that can make us all healthier.
And, professionally, we can use these ideas to help other patients.
Thomas Goetz’s The Decision Tree: Taking Control of Your Health in the New Era of [...]
Tags:communication·data·Digital Tools·Education·Health·social media·technology·Thought Leaders·Trends·User Experience·user needs
By Russ Ward (@russcward)
Buying many things can be an outing or an event – or at least a collaborative effort, in which you share links to product listings and discuss pros and cons. But how social of a process is purchasing your healthcare?
Many people ask for help with health research, especially if they know someone [...]
Tags:communication·Communities·data·Digital Tools·Education·Facebook·Health·innovation·IPhone·Patients·social media·Social network·technology·Trends·Twitter·User Experience·user needs
By Sven Larsen (@zemoga)
Recently Ed Silverman noted on the In Vivo blog that doctors may be banned by their employing hospitals by accepting stock. This makes sense, in one way – of course, it’ll remove any worry about stock as a financial incentive clouding their professional judgements. But, on the other hand, if they [...]
Tags:compensation·doctors·Health·Health Care Reform·Legal Issues·Medicine·Opinion leadership·social media·Thought Leaders·Trends
By DJ Edgerton
The recurring series of Patient 2.0 posts looks at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can digital technology help them?
Outpatient Procedures.
Testing, x-rays, biopsies, minor surgery like LASIK, or a procedure like a colonoscopy – those day trips [...]
Tags:Digital Tools·Health·Hospital·Medicine·Patients·technology·User Experience·YouTube
