By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]
Entries Tagged as 'Facebook'
AstraZeneca’s Brilinta
September 1st, 2010 · No Comments · News, Opinion
Tags:AstraZeneca·audience·Blogs·branding·Facebook·image·interaction·location-based·marketing·Patients·physicians·social media·Twitter·YouTube
Assimilation in Tech Development
August 23rd, 2010 · No Comments · Opinion
By Russ Ward (@russcward)
Imitation is the best form of flattery. You’ve heard that cliche, right? We’re going to talk about that a little bit today. But it’s actually about more than imitation – we’re going to talk about assimilation, and how you need to be doing it.
When the word [...]
Tags:assimilation·drug·Facebook·HTML·HTML5·research·science·Social network·technology·Twitter
Vacation Series: Organization
August 17th, 2010 · No Comments · Opinion
Image courtesy of The Container Store
By Kimberly Reyes (@CommDuCoeur)
It’s August, and while some of you are probably cruising down the French Riviera (jealous!), some of us are getting blasted with air conditioning as we pound away at our keyboards trying to get our ducks in a row before the busy fall season. That’s why all [...]
Tags:business·calendar·events·Facebook·file management·Flickr·Gmail·organization
A Multifaceted Strategy
August 13th, 2010 · No Comments · Opinion
By Andy Smith
Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage audiences. However, it’s important to remember that networking, educating and raising awareness among your target audience needs to happen beyond the digital frontier. While everyone seems [...]
Tags:advertising·brand equity·business·collateral·community relations·Conferences·customer loyalty·e-mail·Education·Facebook·integrated campaign·LinkedIn·marketing·networking·Sales·social media·Social network·Twitter
Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!
August 12th, 2010 · No Comments · News, Trends
Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
Has Social Media Made “Crisis Communications” a Thing of the Past?
August 9th, 2010 · No Comments · Opinion
By Sven Larsen (@zemoga)
On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called “Social Media in a Crisis” (for a full report on the session, including a summary from Sittig herself, check out John Mack’s post, “Using Social Media in a Crisis”).
A lot of [...]
Tags:Advertising and Marketing·communication·Customer relationship management·digital strategy·Digital Tools·Facebook·Pharma·public relations·social media·Trends·Twitter
Mayo Clinic Plans to Build the First Healthcare Social Media Center
August 5th, 2010 · No Comments · News
Photo courtesy of University of Minnesota
By Kimberly Reyes (@CommDuCoeur)
Designed to “spur broader and deeper engagement in social media by hospitals, medical professionals and patients,” the healthcare industry’s most famous non-profit, The Mayo Clinic, breaks ground yet again by announcing its plans to open The Mayo Clinic Center for Social Media, a social media education and [...]
Tags:Conferences·Education·Facebook·healthcare·innovation·Marketing and Advertising·Mayo Clinic·social media·training·Twitter
Pharma Jobs of the Future: Professional Tweeters
July 22nd, 2010 · 2 Comments · Opinion
By Todd LaRoche (@toddlaroche)
It seems like just yesterday that a tweet was the sound of a robin’s call. Today, tweeting is the voice of individuals and businesses – part of the new lexicon of social media. According to a recent survey by Nielsen, Twitter.com reigns as the fastest-growing social media platform.
While tweeting doesn’t replace traditional [...]
Tags:connunication·CoTweet·Facebook·marketing·Online Communities·Pharma·social media·Social network·TweetFunnel·Twitter
New Jobs in Pharma: Social Media Strategists
July 14th, 2010 · 2 Comments · Opinion
By Bob Mason (@BobMasonPalio)
Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to interact and learn about their customers, prospects, competitors and even their own employees. Twitter alone boasts 50 million Tweets each day – that’s 600 per second.
To support [...]
Tags:Blogs·brand·Facebook·Google·LinkedIn·marketing·Search Engine Optimization·Twitter·Wikis·YouTube
