We were lucky enough to interview Damon Caiazza of GSW at the e-Pharma Summit a couple of weeks back. Damon’s insights generated a lot of buzz in the industry and he kindly offered to follow up on our conversations with a guest blog post. Read on for some lively and insightful observations from the sales [...]
Entries Tagged as '#epharma'
Why You Shouldn’t Abandon Your Sales Force
February 26th, 2010 · 1 Comment · Opinion
Tags:#epharma·communication·digital strategy·e-pharma summit·marketing·Pharma·Pharmaceutical industry·Sales·technology·Trends
John Mangano, Comscore and the Future of Pharma
February 17th, 2010 · No Comments · News, Opinion
By DJ Edgerton (@wiltonbound)
Last week, Pixels & Pills’ Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit.
In his one short talk with Jennifer, John brought up three powerful points that we thought were worth a bit more discussion.
1. Half of Americans go online for health information.
Believe it! That statistic came from a [...]
Tags:#epharma·advertising·branding·communication·digital strategy·e-pharma summit·FDA·marketing·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience
Kristen Paulick on the Future of the E-Pharma Summit
February 11th, 2010 · 1 Comment · News, Trends
Concluding our event coverage, Kristen Paulick of IIR provides a conference wrapup and talks about what’s next for the E-Pharma Summit.
Tags:#epharma·Conferences·e-pharma summit·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends
Robert Krensel on How Pharma Marketers Are Embracing Video
February 10th, 2010 · 1 Comment · News, Trends
Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing.
Tags:#epharma·advertising·communication·Communities·creativity·digital strategy·Digital Tools·e-pharma summit·Education·marketing·media·Pharma·social media·technology·Thought Leaders·Trends·User Experience·user needs·Video
Kevin Nalty on How Marketers Can UseYou Tube to Make Pharma Fun
February 10th, 2010 · 3 Comments · News, Opinion
Live From the E-Pharma Summit (#epharma)
Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success.
Tags:#epharma·advertising·branding·communication·digital strategy·Digital Tools·e-pharma summit·innovation·marketing·media·Pharma·Pharmaceutical industry·social media·technology·Thought Leaders·Trends·User Experience·Video·viral video·You Tube
Seth Levine on Neuro Marketing Research
February 10th, 2010 · 4 Comments · Knowledge, News
Live From the E-Pharma Summit (#epharma)
Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital offerings.
Tags:#epharma·data·Design·digital strategy·Digital Tools·e-pharma summit·innovation·Patients·Pharma·Pharmaceutical industry·technology·Trends·User Experience·user needs·Web Design
Dave deBronkart is “e-Patient Dave”
February 10th, 2010 · 3 Comments · News, Opinion
Live From the E-Pharma Summit (#epharma)
Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient’s approach to digital media and healthcare.
Tags:#epharma·communication·Communities·Customer relationship management·digital strategy·Digital Tools·e-pharma summit·Education·Health Care Reform·Patients·Pharma·Pharmaceutical industry·physicians·social media·technology·Thought Leaders·Trends·User Experience·user needs
Amy Cowan of Google on All Things Digital and Pharma
February 10th, 2010 · 3 Comments · Knowledge, News
Live From the E-Pharma Summit (#epharma)
Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about social media.
Tags:#epharma·#fdasm·advertising·communication·Communities·data·digital strategy·Digital Tools·e-pharma summit·FDA·Health·media·Pharma·Pharmaceutical industry·search·social media·Thought Leaders·Trends·Video·You Tube
Christiane Truelove on Waiting on the FDA
February 10th, 2010 · 4 Comments · News, Opinion
Live from the E-Pharma Summit (#epharma)
Christiane Truelove of Med Ad News gives her take on how companies are dealing with social media while they’re waiting for the FDA guidelines.
Tags:#epharma·#fdasm·communication·Compliance·Conferences·digital strategy·FDA·innovation·marketing·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends
Robert Lucente Thinks Mobile is the Future of Pharma
February 9th, 2010 · 2 Comments · News, Trends
Live from the E-Pharma Summit (#epharma)
Robert Lucente of Augme Mobile Health talks about how the emergence of the mobile platform is impacting the Pharmaceutical industry.
Tags:#epharma·communication·Communities·digital strategy·Digital Tools·e-pharma summit·innovation·mobile·Patients·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience·user needs
