By Guy Mastrion (@gmastrion)
Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities do other industries possess that can be beneficial to pharma?
Retail – Think Outside the Store
Retail has broken free from brick-and-mortar establishments and catalog shopping to include social media, online and [...]
Entries Tagged as 'Education'
4 Things Pharma Marketing Can Learn from Other Industries
September 2nd, 2010 · No Comments · Opinion, Trends
Tags:brand·business·consumer needs·Education·experience·finance·innovation·marketing·mobile·online·OTC·Pharmaceutical industry·product details·regulation·retail·social media·technology·workforce
Are You Succeeding? Are You Sure?
August 30th, 2010 · No Comments · Knowledge, Opinion
By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
Vacation Series: Event Management
August 19th, 2010 · No Comments · News
By Sven Larsen (@zemoga)
Do the dog days have you feeling down? Wish you were working on your tan at the beach, or backpacking through Europe with friends? As members of one big Pharm-ily, we often like to share advice with each other, but we’re really encouraging you to heed our words this time: take a [...]
Tags:Conferences·Education·event·industry·Pharma·schedule·session·Thought Leaders·unconference·workshop
A Multifaceted Strategy
August 13th, 2010 · No Comments · Opinion
By Andy Smith
Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage audiences. However, it’s important to remember that networking, educating and raising awareness among your target audience needs to happen beyond the digital frontier. While everyone seems [...]
Tags:advertising·brand equity·business·collateral·community relations·Conferences·customer loyalty·e-mail·Education·Facebook·integrated campaign·LinkedIn·marketing·networking·Sales·social media·Social network·Twitter
Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!
August 12th, 2010 · No Comments · News, Trends
Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
Are You Game?: Gaming and the Healthcare Industry
August 11th, 2010 · 2 Comments · Opinion, Trends
By Todd LaRoche (@toddlaroche)
I wasn’t more than a small child the first time I hyper-spaced through the galaxy in Asteroids. Within seconds of whizzing past meteors and shooting stars, I was hooked – and I wasn’t alone. Over the past 40 years, video games have changed our culture. They influence the way we live and [...]
Tags:communication·Communities·Education·gaming·healthcare·interactive·marketing·support group·therapy·video games
Mayo Clinic Plans to Build the First Healthcare Social Media Center
August 5th, 2010 · No Comments · News
Photo courtesy of University of Minnesota
By Kimberly Reyes (@CommDuCoeur)
Designed to “spur broader and deeper engagement in social media by hospitals, medical professionals and patients,” the healthcare industry’s most famous non-profit, The Mayo Clinic, breaks ground yet again by announcing its plans to open The Mayo Clinic Center for Social Media, a social media education and [...]
Tags:Conferences·Education·Facebook·healthcare·innovation·Marketing and Advertising·Mayo Clinic·social media·training·Twitter
At the Intersection of Pharmaceuticals and Technology
July 7th, 2010 · 1 Comment · Knowledge, Opinion
CEO of Sproxil, Inc. Ashifi Gogo’s venture into social entrepreneurship has continuously enjoyed a strong link with academia. Ashifi holds degrees in mathematics and physics and is now the Holekamp Family PhD Innovation Fellow in engineering at Dartmouth College. At Dartmouth, he earned an IEEE GOLD Humanitarian Fellowship by virtue of [...]
Tags:Ashifi Gogo·consumer decisions·counterfeit·developing countries·Direct-to-consumer advertising·Education·guest·malaria·mobile·safety·Sproxil·technology
Changing How We Communicate with Doctors
July 6th, 2010 · 2 Comments · Opinion
By Todd LaRoche (@toddlaroche)
It’s no surprise studies indicate that physicians can enhance patient satisfaction by spending more time with them during office visits. Conversely – and challenging for pharmaceutical sales reps – the amount of time doctors have away from patients is decreasing. This article references a survey that shows 60 percent of doctors are [...]
Tags:digital·doctors·DTC·e-detailing·Education·patient·Sales·social media
Why Healthcare Reform Isn’t Just About Insurance
June 7th, 2010 · 2 Comments · Opinion
(Photo by Win McNamee/Getty Images North America)
By Kimberly Reyes (@CommDuCoeur)
On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective of making healthcare more affordable and expanding coverage to the 32 million Americans that are currently uninsured, including self-employed individuals and low-income families.
Groups such as Physicians for Reform [...]
Tags:communication·Compliance·Digital Tools·doctors·drug safety·Education·Health care·Health Care Reform·HITECH·Obama·Patients·Pharmaceutical industry·technology
