Pixels & Pills

Entries Tagged as 'drug safety'

Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!

August 12th, 2010 · No Comments · News, Trends

Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees.  Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]

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Why Healthcare Reform Isn’t Just About Insurance

June 7th, 2010 · 2 Comments · Opinion

(Photo by Win McNamee/Getty Images North America)
By Kimberly Reyes (@CommDuCoeur)
On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective of making healthcare more affordable and expanding coverage to the 32 million Americans that are currently uninsured, including self-employed individuals and low-income families.
Groups such as Physicians for Reform [...]

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Why the Core Visual Aid is DEAD…Vive la IVA!

May 10th, 2010 · No Comments · Opinion

By Paul Harrington
R.I.P., CVA.
Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it.
The CVA – or Core Visual Aid – the most commonly used sales tool in the armamentarium of pharmaceutical sales is dead, dead, dead. Certainly, for decades it had served us well: it gave [...]

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Pharma’s Bill of Rights

May 10th, 2010 · 5 Comments · Opinion

This post is the first in a week-long series that asks “What would the government regulate?”  We’ll be talking about government concerns, healthcare scares, the impact of reform, and more.
By Sven Larsen (@zemoga)
The FDA needs to let the pharmaceutical industry provide information online. Yes, there’s been plenty of disagreement over exactly how this ought to [...]

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Revolution meets reform: can social media help shrink health disparities in the United States?

April 30th, 2010 · 6 Comments · Knowledge, Trends

By Jim Mittler, PhD, Medical Director (@jim_mittler)

We all know that the social media revolution is happening and it cannot be stopped—this is according to the exponential growth of social media over the past several years. It has fundamentally changed the way in which information is disseminated and the way people communicate throughout the world today. [...]

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Handling Patient Communities

April 20th, 2010 · 2 Comments · Opinion

This post is part of a week-long series centered around the theme of communication. This week, we’ll identify important communities and provide tips and guidelines on how to effectively reach them.
By Russ Ward (@russcward)
Patient communities are, to many pharma executives, terrifying. They’re the Wild West – an untamed land where people say whatever [...]

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Location, Location, Location

March 29th, 2010 · 1 Comment · Opinion

By DJ Edgerton (@wiltonbound)
Microblogging? Sooo 2008.
If you listen to the hype that emanated from SXSW, it’s all about location, location, location.
Not very long ago, the idea to make it possible for people to transmit short bursts of information to their group of friends was groundbreaking. Now that Facebook made their status updates a big broader, [...]

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Reaching Online Nurse Communities: The Heart of the Conversation

March 23rd, 2010 · 4 Comments · Opinion, Trends

by Russ Ward (@russcward)
Earlier today, we tweeted about an article from a 2006 issue of Businessweek entitled “Big Pharma’s Nurse Will See You Now” and recommended that our readers check out the comments.
One response comes from a patient with Multiple Sclerosis named “Steph,” who appears to be grateful for the education and compliance monitoring she [...]

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How Comic Books Can Help Us Talk to Doctors

March 16th, 2010 · 4 Comments · Knowledge

By Sven Larsen (@zemoga)
Want to communicate more effectively and quickly with health care providers? Then read a few comic books.
Probably not the advice you were expecting to hear, right? After all, comics are for kids and nerds, adolescent flights of fancy that we put away when we move on to more serious things. And there’s [...]

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Attention To Detail: The FDA Is Watching You

March 10th, 2010 · 2 Comments · Knowledge, News, Opinion

By Ian DeMeritt, PhD (@idemeritt)
As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues to cast a regulatory eye on digital presentations of pharmaceutical advertisements. Last April, they fired a resounding shot across the bow of the pharma world that sent a [...]

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