By Todd LaRoche (@toddlaroche)
It’s no surprise studies indicate that physicians can enhance patient satisfaction by spending more time with them during office visits. Conversely – and challenging for pharmaceutical sales reps – the amount of time doctors have away from patients is decreasing. This article references a survey that shows 60 percent of doctors are [...]
Entries Tagged as 'doctors'
Changing How We Communicate with Doctors
July 6th, 2010 · 2 Comments · Opinion
Tags:digital·doctors·DTC·e-detailing·Education·patient·Sales·social media
Interview with Manhattan Research’s Monique Levy
July 1st, 2010 · 3 Comments · Knowledge, News
As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior Analyst at JupiterResearch for six years, leading their health coverage. She also applied her health psychology expertise at eDiets.com, managing community and providing [...]
Tags:communication·Communities·doctors·epatient·Manhattan Research·marketing·mobile·Monique Levy·networks·online resources·Patients·smartphone·social media
The Ghost in the Machine
June 30th, 2010 · 2 Comments · Opinion
By Marty Hardin (@mjhardin)
In Gilbert Ryle’s 1949 book The Concept of Mind, he introduced the phrase which titles this blog entry. He is arguing against Descartes’ concept of mind/body parallelism and the ambiguous point in which the two function in conjunction with one another. Think daydreaming while running on the treadmill as opposed to deciding [...]
Tags:communication·Conferences·doctors·engagement·innovation·insight·marketing·Patients·Pharma·research
Understanding the Patient-Doctor Relationship
June 18th, 2010 · 1 Comment · Opinion
By Dan Bobear (@dbobear)
Chris Schroeder, CEO of HealthCentral, loves what he calls “empowered patients”. He spoke about them at this year’s DTC conference this spring, and wrote about them in an article in DTC Perspectives this month.
So what are empowered patients? They’re proactive, they’re curious, they’re confident, they’re demanding, and they’re very loyal when they [...]
Tags:communication·Communities·Design·digital strategy·Digital Tools·doctors·Health care·HealthCentral·Patients·social media
Why Healthcare Reform Isn’t Just About Insurance
June 7th, 2010 · 2 Comments · Opinion
(Photo by Win McNamee/Getty Images North America)
By Kimberly Reyes (@CommDuCoeur)
On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective of making healthcare more affordable and expanding coverage to the 32 million Americans that are currently uninsured, including self-employed individuals and low-income families.
Groups such as Physicians for Reform [...]
Tags:communication·Compliance·Digital Tools·doctors·drug safety·Education·Health care·Health Care Reform·HITECH·Obama·Patients·Pharmaceutical industry·technology
Pixels & Pills’ Ultimate Guide to Mobile Devices
May 27th, 2010 · 4 Comments · Knowledge
By Dan Bobear (@dbobear)
No, this is not a shopping guide. Go check out Engadget or Gizmodo if you want advice on the latest shiny things. We’ll wait.
…Back? Good. Because here, we’re not going to tell you about whether the iPad is worth buying or how to hack your new phone or what the latest Android [...]
Tags:Android·app·communication·doctors·FDA·iPad·IPhone·Mobile phone·Patients·Pharma
Like Talking to a Wall: Why Pharma Needs to Speak Up
March 11th, 2010 · 2 Comments · News, Opinion
From Mark McCoy
There is a high level of dissatisfaction with our healthcare system these days, which makes pharma companies vulnerable to becoming a target for blame. It’s hard to believe that even though pharma companies discover and develop the drugs that advance medical treatment, the industry is so vilified that only cigarette makers and big [...]
Tags:American Board of Internal Medicine·doctors·Education·Legal Issues·Medicine·Opinion·Pharmaceutical industry·Residency
Back to Basics: The Doctor Will See You Now
March 8th, 2010 · 4 Comments · Opinion, Trends
This new series on Pixels & Pills will focus on the importance of revisiting traditional ways of thinking.
By Sven Larsen (@zemoga)
Dr. Jay Parkinson is at the bleeding edge (pun intended) of an entirely new way of thinking about doctoring.
Except that it isn’t new at all.
Dr. Parkinson has an MD and a master’s of public [...]
Tags:doctors·Health Care Reform·innovation·mobile·Patients·technology
Is This the End of the Line for KOLs?
January 21st, 2010 · 1 Comment · News, Trends
By Sven Larsen (@zemoga)
Recently Ed Silverman noted on the In Vivo blog that doctors may be banned by their employing hospitals by accepting stock. This makes sense, in one way – of course, it’ll remove any worry about stock as a financial incentive clouding their professional judgements. But, on the other hand, if they [...]
Tags:compensation·doctors·Health·Health Care Reform·Legal Issues·Medicine·Opinion leadership·social media·Thought Leaders·Trends
The Doctor’s Office 2.0 is Here
January 6th, 2010 · No Comments · Knowledge
By Sven Larsen (@zemoga)
We’ve written in the past about 2.0 experiences, how digital tools can make almost every aspect of the patient experience better. Well now some of our hypotheticals are starting to become reality.
Zocdoc is a new online service (currently in beta) that allows users to find a doctor or dentist and (better [...]
Tags:communication·Digital Tools·doctors·Patients·physicians·Trends·User Experience·user needs
