Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Entries Tagged as 'Digital Tools'
Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!
August 12th, 2010 · No Comments · News, Trends
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
Has Social Media Made “Crisis Communications” a Thing of the Past?
August 9th, 2010 · No Comments · Opinion
By Sven Larsen (@zemoga)
On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called “Social Media in a Crisis” (for a full report on the session, including a summary from Sittig herself, check out John Mack’s post, “Using Social Media in a Crisis”).
A lot of [...]
Tags:Advertising and Marketing·communication·Customer relationship management·digital strategy·Digital Tools·Facebook·Pharma·public relations·social media·Trends·Twitter
Productivity Applications for Pharma Sales
June 29th, 2010 · No Comments · Opinion
This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles.
By Bob Mason (@BobMasonPalio)
With ever-shrinking headcount and budget figures, sales and marketing teams are under more pressure than ever to make sure that their sales forces are performing optimally.
There are about 100,000 pharmaceutical [...]
Tags:Digital Tools·doctor·efficient·Epocrates·Evernote·Google Maps·Pharma·Pharmaceutical industry·Sales·Salesforce·smartphone·technology
Understanding the Patient-Doctor Relationship
June 18th, 2010 · 1 Comment · Opinion
By Dan Bobear (@dbobear)
Chris Schroeder, CEO of HealthCentral, loves what he calls “empowered patients”. He spoke about them at this year’s DTC conference this spring, and wrote about them in an article in DTC Perspectives this month.
So what are empowered patients? They’re proactive, they’re curious, they’re confident, they’re demanding, and they’re very loyal when they [...]
Tags:communication·Communities·Design·digital strategy·Digital Tools·doctors·Health care·HealthCentral·Patients·social media
Why Healthcare Reform Isn’t Just About Insurance
June 7th, 2010 · 2 Comments · Opinion
(Photo by Win McNamee/Getty Images North America)
By Kimberly Reyes (@CommDuCoeur)
On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective of making healthcare more affordable and expanding coverage to the 32 million Americans that are currently uninsured, including self-employed individuals and low-income families.
Groups such as Physicians for Reform [...]
Tags:communication·Compliance·Digital Tools·doctors·drug safety·Education·Health care·Health Care Reform·HITECH·Obama·Patients·Pharmaceutical industry·technology
Effectively Measuring Social Media ROI in Pharma
June 1st, 2010 · 7 Comments · Opinion
Today’s post comes from guest author Kurt Mueller, Chief Digital & Science Officer at Roska Digital. With over fifteen years experience providing digital marketing solutions to the Clinical Research Organization (CRO), manufacturing, Rx, and OTC industries, Pixels & Pills turned to Kurt to answer a key question that’s been weighing on the minds of [...]
Tags:communication·digital strategy·Digital Tools·Facebook·KPI·marketing·Pharma·ROI·social media·Trends
Pixels & Pills’ Ultimate Guide to Online Communities
May 26th, 2010 · 3 Comments · Knowledge
By Bob Mason (@BobMasonPalio)
We’ve talked before about different types of online communities, from Twitter to virtual worlds. The term, “online community” can mean anything from the “big ones” like Facebook and Twitter, to smaller niche organizations such as the Planet Cancer community for young adults fighting cancer.
These little societies can do amazing things. As an [...]
Tags:Blogs·Cancer·communication·Conditions and Diseases·digital strategy·Digital Tools·Education·Facebook·Health·marketing·Online Communities·Online community·Patients·social media·Twitter
Pixels & Pills’ Ultimate Guide to Facebook
May 25th, 2010 · 3 Comments · Knowledge
By Sven Larsen (@zemoga)
How did this whole Facebook thing get started?
All it took was a college dropout and a dream. It was February 2004 when 19-year-old Mark Zuckerberg and his fellow Harvard roommates launched their closed social network, exclusive only to students of their alma mater. The idea was hardly new or novel; he borrowed [...]
Tags:communication·Communities·digital strategy·Digital Tools·Facebook·Mark Zuckerberg·marketing·Pharma·social media·Social network·technology
Why the Core Visual Aid is DEAD…Vive la IVA!
May 10th, 2010 · No Comments · Opinion
By Paul Harrington
R.I.P., CVA.
Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it.
The CVA – or Core Visual Aid – the most commonly used sales tool in the armamentarium of pharmaceutical sales is dead, dead, dead. Certainly, for decades it had served us well: it gave [...]
Tags:creativity·Design·Digital Tools·drug safety·Education·innovation·interactive·marketing·Opinion·Pharmaceutical industry·Sales
The Failed Promise of Virtual Worlds
April 22nd, 2010 · 3 Comments · Opinion
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them.
By Jason Brandt (@Jasondmg3)
The phrase “virtual worlds” is more likely to be met with a raised-eyebrow smirk than with a professional interest. Games like World of Warcraft conjure up images of addicted players spending [...]
Tags:communication·Communities·Digital Tools·Education·games·Health care·marketing·patient communities·Pharma·social media·Social network·technology·User Experience·user needs·virtual environment·virtual worlds
