By Sven Larsen (@zemoga)
On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called “Social Media in a Crisis” (for a full report on the session, including a summary from Sittig herself, check out John Mack’s post, “Using Social Media in a Crisis”).
A lot of [...]
Entries Tagged as 'digital strategy'
Has Social Media Made “Crisis Communications” a Thing of the Past?
August 9th, 2010 · No Comments · Opinion
Tags:Advertising and Marketing·communication·Customer relationship management·digital strategy·Digital Tools·Facebook·Pharma·public relations·social media·Trends·Twitter
Understanding the Patient-Doctor Relationship
June 18th, 2010 · 1 Comment · Opinion
By Dan Bobear (@dbobear)
Chris Schroeder, CEO of HealthCentral, loves what he calls “empowered patients”. He spoke about them at this year’s DTC conference this spring, and wrote about them in an article in DTC Perspectives this month.
So what are empowered patients? They’re proactive, they’re curious, they’re confident, they’re demanding, and they’re very loyal when they [...]
Tags:communication·Communities·Design·digital strategy·Digital Tools·doctors·Health care·HealthCentral·Patients·social media
Effectively Measuring Social Media ROI in Pharma
June 1st, 2010 · 7 Comments · Opinion
Today’s post comes from guest author Kurt Mueller, Chief Digital & Science Officer at Roska Digital. With over fifteen years experience providing digital marketing solutions to the Clinical Research Organization (CRO), manufacturing, Rx, and OTC industries, Pixels & Pills turned to Kurt to answer a key question that’s been weighing on the minds of [...]
Tags:communication·digital strategy·Digital Tools·Facebook·KPI·marketing·Pharma·ROI·social media·Trends
Pixels & Pills’ Ultimate Guide to Online Communities
May 26th, 2010 · 3 Comments · Knowledge
By Bob Mason (@BobMasonPalio)
We’ve talked before about different types of online communities, from Twitter to virtual worlds. The term, “online community” can mean anything from the “big ones” like Facebook and Twitter, to smaller niche organizations such as the Planet Cancer community for young adults fighting cancer.
These little societies can do amazing things. As an [...]
Tags:Blogs·Cancer·communication·Conditions and Diseases·digital strategy·Digital Tools·Education·Facebook·Health·marketing·Online Communities·Online community·Patients·social media·Twitter
Pixels & Pills’ Ultimate Guide to Facebook
May 25th, 2010 · 3 Comments · Knowledge
By Sven Larsen (@zemoga)
How did this whole Facebook thing get started?
All it took was a college dropout and a dream. It was February 2004 when 19-year-old Mark Zuckerberg and his fellow Harvard roommates launched their closed social network, exclusive only to students of their alma mater. The idea was hardly new or novel; he borrowed [...]
Tags:communication·Communities·digital strategy·Digital Tools·Facebook·Mark Zuckerberg·marketing·Pharma·social media·Social network·technology
Pixels & Pills’ Ultimate Guide to Twitter
May 24th, 2010 · 3 Comments · Knowledge
By Kimberly Reyes (@CommDuCoeur)
So how does this thing work?
When Jack Dorsey, Biz Stone, and Evan Williams launched Twitter in July 2006, little did they know how the micro-blogging platform would affect the mainstream, changing the way we communicate, learn, and even do business.
For those of you who have been living under a rock for the [...]
Tags:branding·communication·digital strategy·marketing·Microblogging·Pharma·social media·social networking·Twitter
Common-Sense Partnerships in Pharma
May 18th, 2010 · 2 Comments · Opinion
This week, Pixels & Pills is celebrating partnerships. Some are unexpected. Some haven’t happened yet, but need to. And some just plain make sense. Come along with us as we discuss the very principle that P&P is founded on.
By Jason Brandt (@Jasondmg3)
In our week on partnerships, we’re covering a variety of different kinds of collaborative [...]
Tags:academic institutions·biotech·branding·collaboration·communication·diagnostic·digital strategy·hospitals·partnerships·Pharma·research
Following Up With Steve Woodruff of Impactiviti
May 14th, 2010 · No Comments · Opinion
This post wraps up our week-long discussion around the topic “What Would the Government Regulate?”
By Jason Brandt (@Jasondmg3)
Last month, Pixels & Pills’ Jennifer Abelson interviewed Steve Woodruff of Impactiviti at the ePharma Summit.
Apart from how utterly TV-presenter smooth both of their voices are – we’re lucky they got into pharma before they were snapped up [...]
Tags:advertising·communication·digital strategy·Facebook·FDA·innovation·Legal Issues·marketing·Pharmaceutical industry·regulations·social media·technology·Trends·Twitter
Steve Etzler of BDI Provides a Wrapup of the Social Media and Healthcare Roundtable
May 12th, 2010 · 3 Comments · News
Steve Etzler, Founder of BDI provides a nice wrapup of the highlights of the 2010 Social Media and Healthcare Roundtable and what’s next for BDI.
Tags:BDI·communication·digital strategy·digital video·events·Pharma·Pixels & Pills·Social Comm & Healthcare·social media·Thought Leaders
Wendy Blackburn of ePharma Rx Discusses Her Dosie Win
May 12th, 2010 · 2 Comments · News
Continuing our coverage from yesterday, Wendy Blackburn, founder of ePharma Rx talks about winning “Best Industry Observer Blog” in the inaugral Dosie Awards and her thoughts on the Social Media and Healthcare Roundtable.
Tags:BDI·blogging·Blogs·communication·digital strategy·marketing·social media·Social Media and Healthcare Roundtable·Thought Leaders
