Pixels & Pills

Entries Tagged as 'Design'

Zee Future Of Health

August 10th, 2010 · No Comments · News, Trends

By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]

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Tech Forecast: HTML5

August 2nd, 2010 · No Comments · Knowledge, Opinion, Trends

Photo courtesy of Social Media SEO
By Dan Licht (@thedvl)
In a few weeks, I’ll be writing about my thoughts on Flash and its capabilities and limitations. Today we’ll look at what might be the technology to supplant it: HTML5.
A new version of HTML? What’s the big deal about that? Can that really make a [...]

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Understanding the Patient-Doctor Relationship

June 18th, 2010 · 1 Comment · Opinion

By Dan Bobear (@dbobear)
Chris Schroeder, CEO of HealthCentral, loves what he calls “empowered patients”. He spoke about them at this year’s DTC conference this spring, and wrote about them in an article in DTC Perspectives this month.
So what are empowered patients? They’re proactive, they’re curious, they’re confident, they’re demanding, and they’re very loyal when they [...]

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Why the Core Visual Aid is DEAD…Vive la IVA!

May 10th, 2010 · No Comments · Opinion

By Paul Harrington
R.I.P., CVA.
Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it.
The CVA – or Core Visual Aid – the most commonly used sales tool in the armamentarium of pharmaceutical sales is dead, dead, dead. Certainly, for decades it had served us well: it gave [...]

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For The Healthcare Community, There’s An “App” For That

April 2nd, 2010 · 3 Comments · News, Opinion

By Marty Hardin (@mjhardin)
What’s so great about the iPad?
Okay, let’s get this clear up front. I haven’t seen or touched the iPad. But based on 25+ years of using Apple products, a lifetime of observing people, and pretty good instincts, here are my thoughts.
I’ve been hearing vacillating perspectives. Most first-day reactions were: “Yeah, so?” Let’s [...]

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How Comic Books Can Help Us Talk to Doctors

March 16th, 2010 · 4 Comments · Knowledge

By Sven Larsen (@zemoga)
Want to communicate more effectively and quickly with health care providers? Then read a few comic books.
Probably not the advice you were expecting to hear, right? After all, comics are for kids and nerds, adolescent flights of fancy that we put away when we move on to more serious things. And there’s [...]

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Why There’s No Time Like the Present

February 15th, 2010 · No Comments · News

By DJ Edgerton (@wiltonbound)
Serious business.
Creative.
Cutting-edge.
Elegant.
Useful.
I bloody love the modern world!
Brilliant.
We’re not ones to “tweet” our own horn. But that’s okay, because we’re not the ones doing it.
The above are comments from users, including Joshua Slatko from Med Ad News, all about our Health Tweeder.
To state the obvious, immediacy in communication is of [...]

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Seth Levine on Neuro Marketing Research

February 10th, 2010 · 4 Comments · Knowledge, News

Live From the E-Pharma Summit (#epharma)
Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital offerings.

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Guy Mastrion on How Design Can Help Pharma Companies Communicate Better

February 9th, 2010 · 2 Comments · News, Opinion

Live from the E-Pharma Summit (#epharma)
Guy Mastrion, co-founder of Pixels & Pills, explains how design can solve some of the communications challenges that social media poses for the FDA and the Pharmaceutical industry.

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