By Dan Bobear (@dbobear)
A salesman has got to dream – it comes with the territory.
Playwright Arthur Miller wrote that quote in 1949, but for today’s pharmaceutical sales force, the words still ring true. As door-to-door sales have given way to more sophisticated approaches, sales organizations need to dream big with their eyes wide open. The [...]
Entries Tagged as 'data'
The Sales Force of the Future
July 9th, 2010 · 1 Comment · Opinion
Why There’s No Time Like the Present
February 15th, 2010 · No Comments · News
By DJ Edgerton (@wiltonbound)
Serious business.
Creative.
Cutting-edge.
Elegant.
Useful.
I bloody love the modern world!
Brilliant.
We’re not ones to “tweet” our own horn. But that’s okay, because we’re not the ones doing it.
The above are comments from users, including Joshua Slatko from Med Ad News, all about our Health Tweeder.
To state the obvious, immediacy in communication is of [...]
Tags:communication·data·Design·Digital Tools·Education·innovation·Pharma·Pharmaceutical industry·social media·technology·Twitter·User Experience·user needs
Seth Levine on Neuro Marketing Research
February 10th, 2010 · 4 Comments · Knowledge, News
Live From the E-Pharma Summit (#epharma)
Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital offerings.
Tags:#epharma·data·Design·digital strategy·Digital Tools·e-pharma summit·innovation·Patients·Pharma·Pharmaceutical industry·technology·Trends·User Experience·user needs·Web Design
Amy Cowan of Google on All Things Digital and Pharma
February 10th, 2010 · 3 Comments · Knowledge, News
Live From the E-Pharma Summit (#epharma)
Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about social media.
Tags:#epharma·#fdasm·advertising·communication·Communities·data·digital strategy·Digital Tools·e-pharma summit·FDA·Health·media·Pharma·Pharmaceutical industry·search·social media·Thought Leaders·Trends·Video·You Tube
The Decision Tree Makes Health Decisions Easier
February 4th, 2010 · 1 Comment · News, Opinion
By Sven Larsen (@zemoga)
I’m fascinated with a new book and the corresponding blog by its author – they might have some simple ideas about healthcare that can make us all healthier.
And, professionally, we can use these ideas to help other patients.
Thomas Goetz’s The Decision Tree: Taking Control of Your Health in the New Era of [...]
Tags:communication·data·Digital Tools·Education·Health·social media·technology·Thought Leaders·Trends·User Experience·user needs
More Info on the Health Tweeder
February 3rd, 2010 · No Comments · News
By Guy Mastrion (@gmastrion) and DJ Edgerton (@wiltonbound)
It’s official. You guys love the Health Tweeder! Thanks for all the great comments and suggestions on how we can take the site to the next level. Here’s the official press announcement about the newest project from Pixels & Pills.
ZEMOGA AND PALIO LAUNCH PIXELS & PILLS, A DIGITAL [...]
Tags:Blogs·communication·data·data visualization·Design·Digital Tools·innovation·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·Twitter·User Experience·Web Design
How Can We Make Healthcare More Social?
January 23rd, 2010 · No Comments · Opinion
By Russ Ward (@russcward)
Buying many things can be an outing or an event – or at least a collaborative effort, in which you share links to product listings and discuss pros and cons. But how social of a process is purchasing your healthcare?
Many people ask for help with health research, especially if they know someone [...]
Tags:communication·Communities·data·Digital Tools·Education·Facebook·Health·innovation·IPhone·Patients·social media·Social network·technology·Trends·Twitter·User Experience·user needs
Is Web MD the 800 Pound Gorilla of Healthcare Information Providers?
November 24th, 2009 · 1 Comment · Knowledge, Opinion
By DJ Edgerton
WebMD – sine qua non, in online health information. Over 40 million people enter a WebMD search – every month. US News & World Report called it “the Mall of America of health web sites”. Without WebMD, would there be health information on the internet? Sure… but it’s hard to imagine.
And actually, the [...]
Tags:Communities·data·Health care·Healthcare Information Providers·media·Patients·Pharma·Thought Leaders·User Experience·Websites
Fard Johnmar on Research and Social Media and What The FDA Can Learn From Data
November 17th, 2009 · 2 Comments · News
Live (almost) from the FDA hearings in Washington, Fard Johnmar founder of Envision Solutions explains how research can give us greater insight in to consumer use of social media (and how the FDA can utilize this information).
Tags:advertising·communication·Communities·Compliance·Conferences·data·digital strategy·Digital Tools·drug safety·FDA·Legal Issues·marketing·media·Patients·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends
Is the FDA Overestimating Our Intelligence?
October 30th, 2009 · No Comments · Opinion
By DJ Edgerton
I believe the FDA assumes inherent common sense – and I believe that’s exactly their problem.
Hear me out. I know you’re thinking, “Are you kidding? The FDA? The ones who mandate mile-long warnings nobody listens to and stipulates enormous patient inserts nobody will ever read? That’s your definition of common sense? And you [...]
Tags:Compliance·data·Digital Tools·drug safety·FDA·Legal Issues·Patients·Pharmaceutical industry·Risk mitigation·Trends
