By Sven Larsen (@zemoga)
On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called “Social Media in a Crisis” (for a full report on the session, including a summary from Sittig herself, check out John Mack’s post, “Using Social Media in a Crisis”).
A lot of [...]
Entries Tagged as 'Customer relationship management'
Has Social Media Made “Crisis Communications” a Thing of the Past?
August 9th, 2010 · No Comments · Opinion
Tags:Advertising and Marketing·communication·Customer relationship management·digital strategy·Digital Tools·Facebook·Pharma·public relations·social media·Trends·Twitter
Handling Patient Communities
April 20th, 2010 · 2 Comments · Opinion
This post is part of a week-long series centered around the theme of communication. This week, we’ll identify important communities and provide tips and guidelines on how to effectively reach them.
By Russ Ward (@russcward)
Patient communities are, to many pharma executives, terrifying. They’re the Wild West – an untamed land where people say whatever [...]
Tags:Blogs·collaboration·communication·Communities·Compliance·Customer relationship management·digital strategy·drug safety·Education·epatient·HCP·marketing·patient communities·Patients·Pharma·pharma executives·social media·Social network
For The Healthcare Community, There’s An “App” For That
April 2nd, 2010 · 3 Comments · News, Opinion
By Marty Hardin (@mjhardin)
What’s so great about the iPad?
Okay, let’s get this clear up front. I haven’t seen or touched the iPad. But based on 25+ years of using Apple products, a lifetime of observing people, and pretty good instincts, here are my thoughts.
I’ve been hearing vacillating perspectives. Most first-day reactions were: “Yeah, so?” Let’s [...]
Tags:Apple·communication·Compliance·Customer relationship management·Design·Digital Tools·Education·Health care·innovation·iPad·Patients·technology·Touchscreen·Trends·User interface
Conversation Starters: Rep Access Tools
March 25th, 2010 · 4 Comments · Opinion
Back in February, Damon Caiazza of GSW gave us a few good reasons not to abandon the sales force. Now he’s back with another guest blog post packed with advice on how sales representatives can maximize their value to HCPs. Read on for more of Damon’s insights.
By Damon Caiazza (@dcaiazza)
Knock knock! Who’s there? Pharma [...]
Tags:Customer relationship management·e-pharma summit·marketing·Pharma·Pharmaceutical industry·Sales
How to Build Online Relevance and Trust
February 18th, 2010 · No Comments · Knowledge
By Russ Ward (@russcward)
I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share our common interests and keep up with what is happening in our lives.
When we think about what it takes to develop [...]
Tags:communication·Communities·Customer relationship management·digital strategy·Digital Tools·marketing·relevance·social media·Social network·trust·User Experience·user needs
Dave deBronkart is “e-Patient Dave”
February 10th, 2010 · 3 Comments · News, Opinion
Live From the E-Pharma Summit (#epharma)
Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient’s approach to digital media and healthcare.
Tags:#epharma·communication·Communities·Customer relationship management·digital strategy·Digital Tools·e-pharma summit·Education·Health Care Reform·Patients·Pharma·Pharmaceutical industry·physicians·social media·technology·Thought Leaders·Trends·User Experience·user needs
Damon Caiazza of GSW Doesn’t Want to Talk About Social Media
February 9th, 2010 · 2 Comments · Knowledge, News
Live from the E-Pharma Summit (#epharma)
Damon Caiazza of GSW explains why he thinks Pharma companies shouldn’t be talking too much about social media. Watch as Damon calls for an increased focus on underserved HCP communities and tells Pharma execs “Don’t forget the sales force!”
Tags:#epharma·communication·Communities·Customer relationship management·digital strategy·e-pharma summit·innovation·marketing·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends
Does Facebook Make Patients Sicker?
January 27th, 2010 · No Comments · Trends
By DJ Edgerton (@wiltonbound)
Have you ever heard the expression “You’re judged by the company you keep?”
Now your social circle can even affect your credit.
Social media is being monitored. You knew this.
But it’s being monitored by financial institutions. You may not have thought about that. So far it’s just for marketing purposes, but it certainly puts the [...]
Tags:communication·Communities·Customer relationship management·Digital Tools·Education·Facebook·Health Care Reform·Patients·Pharma·Pharmaceutical industry·social media·Trends·User Experience·user needs
How Pharma Companies are Using Twitter
January 15th, 2010 · 2 Comments · Knowledge
By Dan Bobear (@dbobear)
Twitter is the current “mot de jour” and an increasing part of many companies marketing and corporate communications efforts. But like any media tool there are a number of “do’s and don’ts” that need to be observed in order to get the maximum benefit out of this exciting new tool. Luckily, [...]
Tags:branding·communication·Customer relationship management·digital strategy·Digital Tools·marketing·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·Twitter
How Barack Obama Can Help Your Business
January 3rd, 2010 · No Comments · Knowledge
By DJ Edgerton (@wiltonbound)
Have you ever thought of the government as a business partner?
Over the holidays I managed to catch up on a lot of reading. The always insightful Chris Brogan had an interesting post on how a music company had created a custom version of Tweetdeck (a Twitter aggregator) that was preprogrammed with interesting [...]
Tags:Customer relationship management·digital strategy·Digital Tools·Education·government·Government 2.0·Legal Issues·marketing·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience·user needs
