Pixels & Pills

Entries Tagged as 'creativity'

Zee Future Of Health

August 10th, 2010 · No Comments · News, Trends

By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]

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DTC: Death to Commercials

June 25th, 2010 · 4 Comments · Opinion

By Guy Mastrion (@gmastrion)
I’m going to speak heresy as an advertising creative director, specifically one working in healthcare. I’m coming to the belief that the FDA should put an end to branded TV commercials for pharma products.
Why?
Because I believe we’ve all been lulled into a healthcare coma by unimaginative, often nonsensical commercials attempting to communicate [...]

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The Experience of a Lifetime: Erik Hauser & Experiential Marketing

June 17th, 2010 · 3 Comments · Knowledge, Opinion

Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]

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Why the Core Visual Aid is DEAD…Vive la IVA!

May 10th, 2010 · No Comments · Opinion

By Paul Harrington
R.I.P., CVA.
Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it.
The CVA – or Core Visual Aid – the most commonly used sales tool in the armamentarium of pharmaceutical sales is dead, dead, dead. Certainly, for decades it had served us well: it gave [...]

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Healthcare Creative Showcase

May 6th, 2010 · 2 Comments · Opinion

This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community.
By Kimberly Reyes (@CommDuCoeur)
Creativity is a virtue.  Creativity requires that you see the world from a fresh and innovative perspective.  Creativity sometimes requires resourcefulness, thoughtfulness, sensitivity.  In marketing and advertising, creativity [...]

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Beloved Pharma TV Commercials

May 4th, 2010 · 3 Comments · Knowledge, Opinion

This post is part of our series on creativity in Pharma, where we’ll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial element of this unlikely industry.
By Jason Brandt (@Jasondmg3)
From the Lunesta butterfly to the Pristiq wind-up toy, from the NuvaRing water ballet to the Cialis [...]

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The Power of Performance: Product Demonstration

May 3rd, 2010 · 4 Comments · Opinion

This post kicks off Creativity Week at Pixels & Pills, where we’ll be taking a closer look at the examples and practices that lead to a strong, original pharma marketing campaign.
By Neall Currie
Among the many negative stereotypes hurled at the pharma industry, the most colorful may be the mountebank: the streetwise charlatan who sold fraudulent [...]

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Oh, Manny What a Night!

April 23rd, 2010 · 1 Comment · News

By Sven Larsen (@zemoga)
Congratulations, to our co-sponsors, Palio, who won the Vision Award last night at the 21st Annual Med Ad News Manny Awards. The Vision award is given to the idea, concept or initiative that best exemplifies the healthcare agency of the future.
The ever gracious Mike Myers, President of Palio has this [...]

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Will you be at the 10th Annual DTC National Conference?

April 1st, 2010 · 3 Comments · News

Next week, 600 of the world’s leading pharmaceutical executives and marketing professionals will gather in our nation’s capital for the 10th Annual DTC National Conference.  From April 7th to April 9th, the industry’s thought leaders plan on discussing significant factors shaping the direct-to-consumer pharma marketing landscape, positioned around this year’s themes of the economic crisis, [...]

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