By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
By Todd LaRoche (@toddlaroche)
I wasn’t more than a small child the first time I hyper-spaced through the galaxy in Asteroids. Within seconds of whizzing past meteors and shooting stars, I was hooked – and I wasn’t alone. Over the past 40 years, video games have changed our culture. They influence the way we live and [...]
Tags:communication·Communities·Education·gaming·healthcare·interactive·marketing·support group·therapy·video games
By Sven Larsen (@zemoga)
On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called “Social Media in a Crisis” (for a full report on the session, including a summary from Sittig herself, check out John Mack’s post, “Using Social Media in a Crisis”).
A lot of [...]
Tags:Advertising and Marketing·communication·Customer relationship management·digital strategy·Digital Tools·Facebook·Pharma·public relations·social media·Trends·Twitter
As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior Analyst at JupiterResearch for six years, leading their health coverage. She also applied her health psychology expertise at eDiets.com, managing community and providing [...]
Tags:communication·Communities·doctors·epatient·Manhattan Research·marketing·mobile·Monique Levy·networks·online resources·Patients·smartphone·social media
By Marty Hardin (@mjhardin)
In Gilbert Ryle’s 1949 book The Concept of Mind, he introduced the phrase which titles this blog entry. He is arguing against Descartes’ concept of mind/body parallelism and the ambiguous point in which the two function in conjunction with one another. Think daydreaming while running on the treadmill as opposed to deciding [...]
Tags:communication·Conferences·doctors·engagement·innovation·insight·marketing·Patients·Pharma·research
By Guy Mastrion (@gmastrion)
I’m going to speak heresy as an advertising creative director, specifically one working in healthcare. I’m coming to the belief that the FDA should put an end to branded TV commercials for pharma products.
Why?
Because I believe we’ve all been lulled into a healthcare coma by unimaginative, often nonsensical commercials attempting to communicate [...]
Tags:advertising·branding·commercials·communication·Compliance·creative·creativity·digital·DTC·FDA·marketing·Pharmaceutical industry·TV·Video
By Dan Bobear (@dbobear)
Chris Schroeder, CEO of HealthCentral, loves what he calls “empowered patients”. He spoke about them at this year’s DTC conference this spring, and wrote about them in an article in DTC Perspectives this month.
So what are empowered patients? They’re proactive, they’re curious, they’re confident, they’re demanding, and they’re very loyal when they [...]
Tags:communication·Communities·Design·digital strategy·Digital Tools·doctors·Health care·HealthCentral·Patients·social media
Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]
Tags:advertising·branding·communication·consumer·creativity·experiential·innovation·marketing·patient·Pharma·Trends·User Experience
(Photo by Win McNamee/Getty Images North America)
By Kimberly Reyes (@CommDuCoeur)
On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective of making healthcare more affordable and expanding coverage to the 32 million Americans that are currently uninsured, including self-employed individuals and low-income families.
Groups such as Physicians for Reform [...]
Tags:communication·Compliance·Digital Tools·doctors·drug safety·Education·Health care·Health Care Reform·HITECH·Obama·Patients·Pharmaceutical industry·technology
