Pixels & Pills

Entries Tagged as 'branding'

AstraZeneca’s Brilinta

September 1st, 2010 · No Comments · News, Opinion

By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]

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DTC: Death to Commercials

June 25th, 2010 · 4 Comments · Opinion

By Guy Mastrion (@gmastrion)
I’m going to speak heresy as an advertising creative director, specifically one working in healthcare. I’m coming to the belief that the FDA should put an end to branded TV commercials for pharma products.
Why?
Because I believe we’ve all been lulled into a healthcare coma by unimaginative, often nonsensical commercials attempting to communicate [...]

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The Experience of a Lifetime: Erik Hauser & Experiential Marketing

June 17th, 2010 · 3 Comments · Knowledge, Opinion

Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]

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Pixels & Pills’ Ultimate Guide to Twitter

May 24th, 2010 · 3 Comments · Knowledge

By Kimberly Reyes (@CommDuCoeur)
So how does this thing work?
When Jack Dorsey, Biz Stone, and Evan Williams launched Twitter in July 2006, little did they know how the micro-blogging platform would affect the mainstream, changing the way we communicate, learn, and even do business.
For those of you who have been living under a rock for the [...]

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Common-Sense Partnerships in Pharma

May 18th, 2010 · 2 Comments · Opinion

This week, Pixels & Pills is celebrating partnerships.  Some are unexpected.  Some haven’t happened yet, but need to.  And some just plain make sense.  Come along with us as we discuss the very principle that P&P is founded on.
By Jason Brandt (@Jasondmg3)
In our week on partnerships, we’re covering a variety of different kinds of collaborative [...]

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Healthcare Creative Showcase

May 6th, 2010 · 2 Comments · Opinion

This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community.
By Kimberly Reyes (@CommDuCoeur)
Creativity is a virtue.  Creativity requires that you see the world from a fresh and innovative perspective.  Creativity sometimes requires resourcefulness, thoughtfulness, sensitivity.  In marketing and advertising, creativity [...]

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Beloved Pharma TV Commercials

May 4th, 2010 · 3 Comments · Knowledge, Opinion

This post is part of our series on creativity in Pharma, where we’ll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial element of this unlikely industry.
By Jason Brandt (@Jasondmg3)
From the Lunesta butterfly to the Pristiq wind-up toy, from the NuvaRing water ballet to the Cialis [...]

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The Power of Performance: Product Demonstration

May 3rd, 2010 · 4 Comments · Opinion

This post kicks off Creativity Week at Pixels & Pills, where we’ll be taking a closer look at the examples and practices that lead to a strong, original pharma marketing campaign.
By Neall Currie
Among the many negative stereotypes hurled at the pharma industry, the most colorful may be the mountebank: the streetwise charlatan who sold fraudulent [...]

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Razorfish Health: Everyone’s Good-Looking Older Brother

April 15th, 2010 · 4 Comments · Opinion

This post is part of this week’s theme of “Ones to Watch,” where Pixels & Pills keeps your list of need-to-know names in the industry up to date.
By Kimberly Reyes (@CommDuCoeur)
Razorfish is a monolithic name in digital advertising.  It’s huge – and we mean HUGE.  It’s precisely 2,000 employees and 19 offices (last we counted) [...]

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