By Dan Bobear (@dbobear)
Now that AstraZeneca’s experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to prepare for the next hurdle they face: usurping category leader, Plavix, which is slated for generic availability sometime next year.
Most critical: changing physician prescribing behavior.
The [...]
Entries Tagged as 'Blogs'
AstraZeneca’s Brilinta
September 1st, 2010 · No Comments · News, Opinion
Tags:AstraZeneca·audience·Blogs·branding·Facebook·image·interaction·location-based·marketing·Patients·physicians·social media·Twitter·YouTube
Watching the Media: Avandia
July 27th, 2010 · No Comments · News, Opinion
Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]
Tags:advertising·Avandia·Blogs·cardiology·community·FDA·GlaxoSmithKline·live·marketing·media·Medicine·News·PR·press·public relations·restrictions·Twitter
New Jobs in Pharma: Social Media Strategists
July 14th, 2010 · 2 Comments · Opinion
By Bob Mason (@BobMasonPalio)
Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to interact and learn about their customers, prospects, competitors and even their own employees. Twitter alone boasts 50 million Tweets each day – that’s 600 per second.
To support [...]
Tags:Blogs·brand·Facebook·Google·LinkedIn·marketing·Search Engine Optimization·Twitter·Wikis·YouTube
Pixels & Pills’ Ultimate Guide to Online Communities
May 26th, 2010 · 3 Comments · Knowledge
By Bob Mason (@BobMasonPalio)
We’ve talked before about different types of online communities, from Twitter to virtual worlds. The term, “online community” can mean anything from the “big ones” like Facebook and Twitter, to smaller niche organizations such as the Planet Cancer community for young adults fighting cancer.
These little societies can do amazing things. As an [...]
Tags:Blogs·Cancer·communication·Conditions and Diseases·digital strategy·Digital Tools·Education·Facebook·Health·marketing·Online Communities·Online community·Patients·social media·Twitter
Interview with AstraZeneca’s Earl Whipple
May 17th, 2010 · 13 Comments · Uncategorized
Earl D. Whipple is the Senior Director of Business Communications and Digital Media for AstraZeneca. In an effort to drive online visibility and digital engagement for one of the world’s leading biopharmaceutical companies, Earl and his team launched AstraZeneca’s first company blog and Facebook community. Today, Pixels & Pills talks to Earl about Pharma’s obligation [...]
Tags:AstraZeneca·Blogs·corporate social responsibility·Earl Whipple·Education·Facebook·FDA·healthcare community·marketing·media·Pharma·Pharmaceutical industry·social media·technology·Thought Leaders·Trends
Wendy Blackburn of ePharma Rx Discusses Her Dosie Win
May 12th, 2010 · 2 Comments · News
Continuing our coverage from yesterday, Wendy Blackburn, founder of ePharma Rx talks about winning “Best Industry Observer Blog” in the inaugral Dosie Awards and her thoughts on the Social Media and Healthcare Roundtable.
Tags:BDI·blogging·Blogs·communication·digital strategy·marketing·social media·Social Media and Healthcare Roundtable·Thought Leaders
Who’s Talking to Doctors About Your Product?
April 28th, 2010 · 5 Comments · Trends
By Sven Larsen (@zemoga)
Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut their staff last year or took on more patients or simply don’t want to spend the time with a drug [...]
Tags:Blogs·communication·detailing·Education·marketing·Physician Social Networks·social media·technology·Trends·user needs
Handling Patient Communities
April 20th, 2010 · 2 Comments · Opinion
This post is part of a week-long series centered around the theme of communication. This week, we’ll identify important communities and provide tips and guidelines on how to effectively reach them.
By Russ Ward (@russcward)
Patient communities are, to many pharma executives, terrifying. They’re the Wild West – an untamed land where people say whatever [...]
Tags:Blogs·collaboration·communication·Communities·Compliance·Customer relationship management·digital strategy·drug safety·Education·epatient·HCP·marketing·patient communities·Patients·Pharma·pharma executives·social media·Social network
The Power of the Mom Blogger
April 19th, 2010 · 3 Comments · Opinion
With all this talk of digital solutions, the FDA, and social media, we must never lose sight of what lies at the heart of our dialogue: communication. This week, we’ll identify important communities and provide tips and guidelines on how to effectively reach them.
By Tiffany Ryan (@TiffanyRyan)
Mombloggers. Mommyblogging. Fit blogging. Deal blogging. Product reviews. Product [...]
Tags:BlogHer·Blogs·Communities·digital strategy·marketing·Mom·momblogs·mommybloggers·Motrin·Ree Drummond·Social network·technology·The Pioneer Woman
