Pixels & Pills

Entries Tagged as 'advertising'

A Multifaceted Strategy

August 13th, 2010 · No Comments · Opinion

By Andy Smith
Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage audiences. However, it’s important to remember that networking, educating and raising awareness among your target audience needs to happen beyond the digital frontier. While everyone seems [...]

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Tech Forecast: HTML5

August 2nd, 2010 · No Comments · Knowledge, Opinion, Trends

Photo courtesy of Social Media SEO
By Dan Licht (@thedvl)
In a few weeks, I’ll be writing about my thoughts on Flash and its capabilities and limitations. Today we’ll look at what might be the technology to supplant it: HTML5.
A new version of HTML? What’s the big deal about that? Can that really make a [...]

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Watching the Media: Avandia

July 27th, 2010 · No Comments · News, Opinion

Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]

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Friend or Foe?: Google

July 8th, 2010 · No Comments · Opinion

By Sven Larsen (@zemoga)
Google, once seen as the great beneficent alternative to more suspiciously viewed companies like Microsoft. Google, which has itself become a lot more like the new Evil Empire, in the last couple of years. A quick Google (more about this verb later…) will find you articles with titles like “Getting Free of [...]

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DTC: Death to Commercials

June 25th, 2010 · 4 Comments · Opinion

By Guy Mastrion (@gmastrion)
I’m going to speak heresy as an advertising creative director, specifically one working in healthcare. I’m coming to the belief that the FDA should put an end to branded TV commercials for pharma products.
Why?
Because I believe we’ve all been lulled into a healthcare coma by unimaginative, often nonsensical commercials attempting to communicate [...]

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The Experience of a Lifetime: Erik Hauser & Experiential Marketing

June 17th, 2010 · 3 Comments · Knowledge, Opinion

Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]

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The Six A’s for Managing Legal Disputes

June 11th, 2010 · 8 Comments · Knowledge, Opinion

Kristie Kuhl, JD, Senior Vice President, Makovsky + Co is a counselor on issues that impact biotechnology, specialty pharma, health-product distribution and medical devices.   She led issues management teams assisting US-based B. Braun in response to hospital-related crises. Kristie also led the Agency team that launched Alexion’s Soliris, [...]

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How Do You Market Pharma Where DTC is Illegal?

June 2nd, 2010 · 5 Comments · Opinion

This post will continue our week-long theme of “Pharma Without Borders,” which inspects how Pharma companies engage with doctors and patients overseas.
By Russ Ward (@russcward)
Sometimes we forget that DTC is unusual and new in the global pharmaceutical market. But direct-to-consumer (DTC) advertising of prescription drugs is illegal everywhere in the world with two exceptions. The [...]

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Following Up With Steve Woodruff of Impactiviti

May 14th, 2010 · No Comments · Opinion

This post wraps up our week-long discussion around the topic “What Would the Government Regulate?”
By Jason Brandt (@Jasondmg3)
Last month, Pixels & Pills’ Jennifer Abelson interviewed Steve Woodruff of Impactiviti at the ePharma Summit.
Apart from how utterly TV-presenter smooth both of their voices are – we’re lucky they got into pharma before they were snapped up [...]

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Healthcare Creative Showcase

May 6th, 2010 · 2 Comments · Opinion

This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community.
By Kimberly Reyes (@CommDuCoeur)
Creativity is a virtue.  Creativity requires that you see the world from a fresh and innovative perspective.  Creativity sometimes requires resourcefulness, thoughtfulness, sensitivity.  In marketing and advertising, creativity [...]

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