Tapping into 2013 with his monthly Mobile Health Mashup column on Pharmaphorum, @Spitz explores fresh data from EPG Health Media and extracts some useful pharma best practices for the year ahead:
- Create smartphone tools for Android and iOS, and focus on the iPad for tablet
- Concentrate on ePrescribing functionality wherever possible to get the most traction
- Boost engagement with free, highly functional apps and resources that physicians prefer
- Partner with highly credible medical institutions for authoritative content and services
- Infuse existing communication channels such as branded website and rep visits with mobile connectivity
Take a look at the full article here, and leave your comments below!
