Digital Pharma East 2012: Robert Lucente Connects Pharma and Payers via Digital Health Innovation

@Spitz interviews Robert Lucente, Vice President of Digital Strategy of the Hobart Group at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.

Robert discusses how the mutual goal of pharma and managed-care companies is patient benefit, best realized through improving quality. The recent revolutions in mobile health and social channels help treatment providers and payers best understand and engage with the ultimate end-user: patients across many disease states. each with their own needs, behaviors, and expectations. Robert and Hobart Group use the latest technology to help their customers extract, analyze, and share relevant data and engagement metrics. Central to Robert’s role is helping the payer community evolve from a paper-based communications model to one that takes complete advantage of digital health, empowering sales forces and marketing strategists with the very latest tools to best engage their increasingly tech-savvy audiences.

Learn more about the Hobart Group, and share your thoughts below!

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Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.

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