DIgital Pharma East 2012: Joey Barnes Has the Magic InTouch for Patient Engagement

@Spitz interview Joey Barnes, Senior Director of Business Development for InTouch Solutions at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.

Joey shares her thoughts regarding the changing face of healthcare marketing and communications, stressing the importance of patient engagement throughout. Since it’s not enough to connect with our constituents but actively engage them in dialogue, Joey shares her enthusiasm for social blending with mobile across multiple screen formats to deliver on the true promise of digital health. Joey also cites best practices for overcoming hurdles in reputation management and adverse event reporting, and speculates about our transmedia future, where multiple channels play equally significant and continually interacting roles in getting our messages across.

Visit the Agency of the Year 2012 website, and follow them on Twitter for regular updates. Share your comments below!

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Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.

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