Digital Pharma East 2012: James Chase Discusses the DIgital Evolution of Publishing

@Spitz interviews James Chase, Editor-in-Chief of Medical Marketing and Media (MM&M) magazine at the Digital Pharma East conference in Philadelphia, October 15-18 2012.

James likens the relatively slow pace of digital evolution for pharma to watching the map on an airplane flight, too close a scrutiny leading to impatience and an “Are we there yet?” mentality — when in contrast, conference presenters cited case studies demonstrating pharma genuinely stepping up to the plate in digital, especially as regulatory folks embrace their own smartphones and iPads. James then draws parallels between pharma and publishing, both slowly but inexorably embracing the new medium and changing how they create and distribute content. James also describes how MM&M’s parent company Haymarket Media uses economy of scale to support digital across their entire network, keeping the magazine at the forefront of emerging tech and innovation.

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Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.

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