Shaping the Industry Approach to the Patient Blogger and Online Brand Reputation
from the eDTC Revolutions Conference in Washington, DC
September 14, 2012
David Goldsmith, VP, Product Partnerships & Development, Alliance Health
Michael Spitz, SVP, Managing Director, Healthcare Interactive Technology, ZEMOGA
Dorothy Wetzel, Founding Partner & Chief Extrovert, Extrovertic
Moderator: Stu Klein, Healthcare Practice Lead, Interpublic
In Part III of three, panelists continue to discuss the opportunities and challenges of working with patient bloggers as advocates for disease state education, brand messaging, and peer-to-peer empowerment. Recommendations are provided on how companies can work with bloggers to increase patient engagement while responsibly managing risk.
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