Industry Approach to Patient Bloggers: Panel Discussion from eDTC Revolutions (Part I)

Shaping the Industry Approach to the Patient Blogger and Online Brand Reputation
from the eDTC Revolutions Conference in Washington, DC
September 14, 2012

Panelists:

David Goldsmith, VP, Product Partnerships & Development, Alliance Health
Michael Spitz, SVP, Managing Director, Healthcare Interactive Technology, ZEMOGA
Dorothy Wetzel, Founding Partner & Chief Extrovert, Extrovertic
Moderator: Stu Klein, Healthcare Practice Lead, Interpublic

In Part I of three, panelists discuss the opportunities and challenges of working with patient bloggers as advocates for disease state education, brand messaging, and peer-to-peer empowerment. Examples are cited from several categories, including chronic conditions such as diabetes; prescriptive recommendations are made, and best practices cited.

Share your own comments below, and stay tuned for the second and third installments…

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Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.

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