Spitz from @PixelsandPills interviews John Mangano, VP of ComScore at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.
John discussed Todd Park’s “Open Data” initiative and its incredible potential for improving patient outcomes, the evolution of ComScore from a website analytics shop to an engagement consultancy powerhouse, and how mobile health has made the quantified self an imminent reality. John also describes how concerns about privacy and corporate transparency are mitigated through data aggregation and anonymizing individual information, and excitedly speculates about a future where all channels of communication roll into an integrated, measurable stream for the benefit of patients worldwide.
Follow John on Twitter @John_Mangano, and add your comments below!
