Bob Hogan Interview from eDTC Revolutions: Using Behavioral Psychology to Redesign Healthcare Market Research

Spitz from @PixelsandPills interviews Bob Hogan of Triple Threat Communications at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.

Bob summarizes his radical, transformative research that recommends healthcare marketers re-engineer market research methodology from the ground, up. By applying evidence-based behavioral modification science to insight mining and analysis, Bob demonstrates how current techniques falter and opportunities abound for taking a more deductive approach. Although habits are as hard to break for healthcare marketers as they are consumers, Bob is confident the industry can eventually learn from proven methods and come to truly understand what motivates diverse patient populations.

Learn more about Triple Threat Communications unique “un” approach to patient-centric research, and add your comments below!

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Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.

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