Spitz from @PixelsandPills interviews Andrew Schirmer, Managing Director of McCann HumanCare at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.
Andrew shares intriguing observations regarding how patients engage with digital health content. Whether leaning down into their mobile devices for quick consumption of data on the go, leaning forward into laptops and desktops for more focused solutions and social connectivity, or leaning back from their couches into the more passive reception of content, the patient of today must be understood and communicated with on their own terms. And as healthcare reform will likely send tens of millions more patients into the system, digital offers increasingly exciting opportunities for providers and payers to converse with their constituents.
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