Ross Fetterolf Interview from eDTC Revolutions: The Art of Digital Strategy for Digital Health

Spitz from @PixelsandPills interviews Ross Fetterolf, SVP of Digital Strategy, Ignite Health at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.

Ross describes how digital strategy for healthcare has evolved over the past decade, interwoven with the paradigm shifts throughout digital communications: Oscillation of branded websites from basic pdf-downloads to elaborate resources then back to highly targeted landing pages; the meteoric rise of social media with all its opportunities and challenges within the space; and the unprecedented, game changing ascent of mobile, and how smartphones and tablets have forever transformed the user experience and healthcare audience expectations worldwide — and if that wouldn’t be enough, Ross also asks for your recommendations as he shops for a TV…

Follow Ross on Twitter @DigitalBulldog, and add your comments below!

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Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.

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