Wendy Blackburn Interview from eDTC Revolutions: The Evolving Role of Digital Agencies and KOLs

Spitz from @PixelsandPills interviews Wendy Blackburn, EVP of InTouch Solutions at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.

Wendy shares her thoughts regarding changing patient engagement behaviors, from early websites to social platforms and into the mobile era, and how they must guide all our healthcare communications efforts. She also describes the ingredients necessary for a successful agency, and how flexibility, prescience, and the willingness to take risks and do what’s right helped InTouch Solutions stay ahead of the digital health curve.

Visit her blog and follow her on Twitter @WendyBlackburn, and add your comments below!

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Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.

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