Bill Drummy Interview from eDTC Revolutions: Agency Evolution and Earning Trust

Spitz from @PixelsandPills interviews Bill Drummy, Founder and CEO, Heartbeat Ideas at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.

Bill explains why he evolved his agency from “digital” to full service, and how that transformation reflects important industry trends, including the shift from brand promotion to creating value through genuine customer engagement and earning trust.

Follow Bill on Twitter @drumbeat, and add your comments below to keep the conversation going…

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Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.

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