Buddy Scalera Interview from eDTC Revolutions: Content is Still King

Spitz from @PixelsandPills interviews Buddy Scalera, SVP of Content and Media Strategy, Ogilvy CommonHealth at the eDTC Revolutions Conference in Washington, DC, September 13-14, 2012.

Buddy discusses the importance of content strategy, particularly as it relates to healthcare consumers in this age of “brands as publishers.” He also speculates that despite all the rapid change in digital health, content will continue to remain king as platforms, channels, and media providers evolve and flourish.

Follow Buddy on Twitter @MarketingBuddy, and add your comments below to keep the conversation alive!

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Michael Spitz , known most often as just "Spitz," is Editor-in-Chief of the Pixels & Pills and a prollific tweeter, blogger, and article writer, active in digital health across all specialties. Follow him @SpitzStrategy.

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2 Responses to Buddy Scalera Interview from eDTC Revolutions: Content is Still King

  1. Great to finally meet you in person. Thanks for interviewing me. Let’s do it again soon!

    Buddy

  2. spitz says:

    Definitely! Great keynote preso, and engaging conversation with you. I’m also impressed our CGI experts managed to make you taller than me on the video — content really is king! Let’s keep the conversation going…