Don’t Forget the Social Communications and Healthcare Roundtable Next Week

A gentle reminder from our friends at BDI …

For additional information, including registration, please click here to visit the event website. Use promo code P&P before July 18th for a discounted rate of $175.

Date: Thursday, July 19, 2012
Time: 8:00 a.m. – 1:00 p.m.
Place: The Graduate Center of The City University of New York; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195.00
Website: www.bdionline.com/socialhealthcare2012.html

About the Event:
The 4th annual Social Communications & Healthcare: Case Studies and Roundtables will demonstrate new examples of how leading healthcare brands are accomplishing business objectives with social technologies. This year we will also focus on case studies demonstrating how major Pharmas and hospital groups are integrating social into their overall marketing and communications platform. We expect 250-300 marketing and communications professionals from Pharmas, Hospital Groups, Managed Care Providers, Medical Device Companies and Healthcare Agencies.

Keynote Case Study Presenter:

Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.

Case Studies and Presenters:
Case Study Presented by: Franco Barbalinardo, Regional Vice President, Business Development, Within3

Case Study: Tapping the Power of Patient Advocacy
Presented by: Gregg Fisher, Managing Director, LBi Health & Matt Britton, CEO, MRY
Gregg and Matt will demonstrate how to use social media techniques and technology to develop patient influencers into brand advocates. They will provide a useful ‘how to’ framework and share case examples from within and beyond Health care.

Case Study: Pfizer Starts a Conversation about Aging
Presented by: Pfizer
June 18, 2012 Pfizer launched www.getold.com. With 10,000 Americans turning 65 every day, Pfizer’s goal is to amplify the conversation on aging and learn more about how Americans at all ages are tackling aging. Pfizer will share how social technologies and digital are at the center of their communications strategy for Get Old.

Stakeholders of Healthcare Social Media Panel:
The panel includes practicing healthcare professionals such as nurses and physicians as well as patient advocates and bloggers. This will be a rare opportunity to hear directly from those on the front lines of providing and receiving healthcare services and their online interactions.

Brian McGowan, Ph.D., Columnist, Author & Education Technology Consultant will be moderating the ” Stakeholders of Healthcare Social Media” panel including:
Phil Baumann, Registered Nurse, HealthIsSocial
Dr. Howard Luks, Chief of Sports Medicine and Arthroscopy, University Orthopedics, PC & Westchester Medical Center
Sarah Krug, CEO, Cancer 101, President-Elect at Society for Participatory Medicine
Moderators:
Franco Barbalinardo, Regional Vice President, Business Development, Within3
Adam Clarke, Strategy Director, LBi Health
Ginger Conlon, Editor-in-Chief, Direct Marketing News
Adam Dictrow, Divisional Vice President, MultiVu
Bunny Ellerin, Co-Founder & President, NYC Health Business Leaders, Senior Vice President, Intouch Solutions
Sandra Fathi, President, Public Relations Society of America – New York Chapter, President and Founder, Affect
Charles Hunt, VP/Publisher, Medical Marketing & Media
Sarah Krug, CEO, Cancer 101, President-Elect at Society for Participatory Medicine
David Lavietes, Group Director of Strategy & Planning, LBi Health
Dr. Howard Luks, Chief of Sports Medicine and Arthroscopy, University Orthopedics, PC & Westchester Medical Center
Brian McGowan, Ph.D., Columnist, Author & Education Technology Consultant
Talya Miron-Shatz, PhD, Marketing Department, Wharton, University of Pennsylvania
Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic

Event Format:
The conference uses a proven half-day event format from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. The agenda will consist of several case study presentations and a panel discussion in the general auditorium with 250+ attendees. The presentations and panel will be followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics. We will also host a networking breakfast and networking breaks in between sessions.

Hotel Sponsor: Hotel 373 is the official hotel of BDI’s events. Click here to receive a discounted rate

Sponsors:
Pfizer; PR Newswire/MultiVu; Within3; LBi Health; Cancer 101; Society for Participatory Medicine; Cinchcast; Direct Marketing News; FierceMobileHealthcare; HealthWorks Collective; Journal of Communication in Healthcare; Manhattan Research; Medical Marketing & Media; International Association of Business Communicators – New York Chapter; NYC Health Business Leaders; New York University School of Continuing & Professional Studies; Pixels & Pills; Public Relations Society of America – New York Chapter; SEMPO ; Social Media Today; Word of Mouth Marketing Association

For event related questions and registration, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.
For sponsorship/speaking opportunities, including pricing, please click here or contact Steve Etzler at setzler@bdionline.com or 212.765.8045.

For additional information, including registration, please click here to visit the event website. Use promo code P&P before July 18th for a discounted rate of $175.

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