By Sven Larsen (@svenplarsen)
Have you heard that expression?
It’s become a bit of a mantra since Regina Herzlinger used it in the HARVARD BUSINESS REVIEW last year. And it seems to be taking over discussions in 2012.
What do we mean by that? Pharma digital thought leaders (and friends of the blog) Shwen Gwee and Sara Holoubek [...]
Tags:Blogs·health and wellness·health consumers·healthcare conferences
By Sven Larsen (@svenplarsen)
February has been a big month for social media with tremendous activity surrounding both last night’s Oscar ceremony and the Superbowl. But the event which should really send up some concerns among Pharma social media practitioners was the tragic death of singer Whitney Houston. The news, originally broken by a relative of [...]
Tags:crisis management·FDA guidelines·real-time web·social media·Twitter
By Sven Larsen (@svenplarsen)
One of the most compelling sessions of this week’s Health and Wellness program at Social Media Week was Michael Graves’ fascinating (and at times very moving) talk on redesigning everything from hospital rooms to wheelchairs. At the core of Graves’ presentation was the need to embrace the patient perspective and bring empathy [...]
Tags:Design·innovation·medical devices·usability·usercentric design
If you’re in New York City this afternoon, you’ve got a chance to make your voice heard.
As part of Social Media Week, friend of the blog Marc Monseau will be leading a unique event,
“Let’s Crowdsource! FDA Social Media Guidelines & Sunshine Act Comments” will be an interactive brainstorming session that will allow you and your [...]
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By Sven Larsen (@svenplarsen)
Does it all really boil down to numbers?
Carol McCall, Chief Strategy Officer at GNS Healthcare shared some sobering figures during her Keynote at the Health & Wellness Hub for Social Media Week this past Monday. Among the data points she mentioned were:
- 8000 people age in to Medicare every day
- if unchanged, [...]
Tags:data analysis·healthcare reform·medicare·value driven model
Social Media Week NYC is here and the Health and Wellness Hub is already abuzz with observations and conversations form some of digital pharma’s best and brightest. Here’s a selection of images from the first morning of programming. Look for our continued coverage of SMW Health and Wellness events all week long!
Tags:carol mccall·digital Pharma·health and wellness·Michael Graves·sara holoubek·SMW NYC·Social Media Week
By Sven Larsen (@svenplarsen)
Do you want your boss to realize the full potential of social media?
Yesterday on Pixels & Pills we talked about John Mack’s observation that very few senior executives attend digital pharma conferences. At the end of that post we asked what it might take to get more execs to go to a [...]
Tags:Frank Moss·Jay Walker·luminary labs·Marc Monseau·Michael Graves·saatchi & saatchi wellness·sara holoubek·SMW NYC·social media
By Sven Larsen (@svenplarsen)
John Mack has a great post today where he compares Pharma’s digital leader’s to Ron Paul. And if that comparison doesn’t make you uncomfortable, the rest of his post will.
John points out the lack of senior Pharma Marketing executives at this week’s e-Pharma conference and wonders if those pushing for digital marketing [...]
Tags:digital conferences·digital marketing·innovation·pharma marketing
By Sven Larsen (@svenplarsen)
Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like packaged goods and automobiles. But one category was conspicuous by it’s absence. Where were the Pharma Superbowl ads?
It’s not like big Pharma companies don’t [...]
Tags:advertising·digital media·marketing·mass media·Pharma·social media
