Next week is one of the big Pharma events of the year – the 11th annual e-Pharma Summit at the Sheraton in New York City.
Due to a resource crunch, Pixels and Pills won’t be able to bring you our usual coverage of the show. But we’re still totally excited to hear about the speakers and [...]
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By Sven Larsen (@svenplarsen)
What giant technology company is conspicuously absent from the healthcare business?
Reading Brady Olsen’s article on this blog last Friday got me thinking more about healthcare devices and who’s really doing it well. Yes Fitbit, Up by Jawbone and the like are gaining positive buzz. And Nike’s new Fuelband will just up the [...]
Today’s guest post is from Brady Walcott, VP of Strategic Marketing and Development at imc² health & wellness.
825. 750. 622.
This is not a phone number. Or a GPS location. But one of those numbers could be your credit score. And while the majority of Americans don’t know their credit score by heart, many can [...]
Tags:data collection·devices·health technolgy·quantified health·quantified self
By Sven Larsen(@svenplarsen)
Who’s doing it right?
That’s a question we’re often asked since we’ve routinely challenged Pharma to embrace social media and an expanded dialogue with their customers. So it’s gratifying to find a prime example in our own backyard.
P & P’s parent company, digital agency Zemoga has worked with Weisscomm, EMD Serono and Pfizer on [...]
Tags:call center·customer service·Facebook·patient communities·social media
By Krissy Goelz
Between the ongoing debate about U.S. healthcare reform, rising costs and an explosion of new technologies, what does the future hold for nursing?
It’s a vital question. The nation’s millions of nurses are front-line caregivers; virtually anything that impacts healthcare impacts nursing, and vice-versa. Figuring out changes to the profession based on healthcare reform [...]
Tags:nursing·nursing informatics·technology·telehealth·telemedicine·telemonitoring
by Sven Larsen (@svenplarsen)
Got $2000 to spare?
Never mind, I think I already know the answer.
In this “do more with less” decade, the idea of “spare budget” or discretionary funds is pretty much non-existent. And companies that are continually slashing sales forces and other key parts of their organization aren’t normally inclined to shell out a [...]
by Jason Brandt (@jasondmg3)
Mad Men protagonist Don Draper works in the show’s fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare marketers face on a daily basis – meeting deadlines, incorporating new technologies, managing perceptions, and influencing behaviors all while ensuring personal growth.
The pharmaceutical industry and [...]
Tags:communication·Don Draper·healthcare·innovation·inspiration·Mad Men·marketing·Pharma·Pharmaceutical industry·social media·strategy·Trends
by Jason Brandt (@jasondmg3)
Can two of the hottest organizational and operational trends from the last 20 years – Lean Manufacturing and Six Sigma – be adapted to pharma? That’s a trick question: They already have been, and quite successfully.
But, how about online pharma marketing? It’s a more interesting proposition.
First, some definitions for the majority of [...]
Tags:analytics·analyze·digital strategy·Education·innovation·Lean Digital Strategy·marketing·Pharmaceutical industry·six sigma·strategy·technology·Trends
We’ve been writing a lot about the case for mobile in healthcare over the past couple of years. And we’re going to keep writing about it. With one quarter of US adults turning to their mobiles for healthcare information, it’s important that the industry keeps pushing forward with innovative sites, apps and tools that will [...]
Tags:conference·Conferences·events·Health·Health care·healthcare·marketing·mobile·Pharma·Pharmaceutical industry·strategy·technology·Trends
Last week Pixels & Pills’ editor Briana Campbell had the pleasure of sitting down for a Skype chat (so the quality is a little lower than our normal, professional videos) with Dr. Darshan Kulkarni (@FDALawyers) of the Kulkarni Law Firm in Philadelphia. And while the questions answered in the conversation don’t constitute legal advice and [...]
Tags:#hcsm·@FDALawyers·Darshan Kulkarni·FDA·FDA Guidance·information·innovation·legal·Legal Issues·marketing·resources·social media·social media guidance·social media guidelines·Trends·Video
