We’re always pleased to cover BDI‘s Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the pharmacy counter or doctor’s office, the Mobile Healthcare Communications 2012 Case Studies & Roundtables is perfectly positioned to inform pharma and healthcare marketers about the possibilities that can open up for them, if they embrace this technology.
While pharma companies have been reticent to embrace social networks and unproven (read: new) platforms to get their message across, the time has come to figure it out. The latest Pew Internet Study on The State of Social Media: 2011 reveals that 35% of US adults own and smartphone. Out of those smartphone owners, one in four say that they mostly go online using their phone. That’s a whole lot of people that marketers are missing out on reaching if they stay away from mobile platforms.
Not convinced? Perhaps a morning of case study presentations, with successful healthcare campaigns, and a chance to network with others – who are doing it and have been doing it right – will help you wrap your head around the best way to approach mobile healthcare communications moving forward.
Mobile Healthcare Communications 2012: Case Studies and Roundtables is taking place January 26, 2012 in NYC. This half-day conference will present case studies demonstrating how major healthcare brands are connecting with consumers and professionals through mobile communications. Case studies will be presented by representatives from Allergen, Mount Sinai Adolescent Health Center – New York, Daiichi-Sankyo, and more. Interactive roundtables will follow the presentations. Use promo code P&P for a discounted rate of $175.
Date: Thursday, January 26, 2012
Location: The Graduate Center of The City University of NY
365 Fifth Avenue (at 34th Street), Conference Level C, New York, New York 10016
Discount Code: P&P
See you there!