Pixels & Pills is excited to be a media sponsor, and your host for the opening night cocktail reception (oh yeah!), for Eye For Pharmas upcoming Digital Innovation in Pharma Summit, being held in Boston, MA, November 2nd and 3rd.
As this blog is all about “new directions in digital pharma, the Digital Innovation in Pharma Summit is a conference that were really excited to be attending. With topics surrounding new advancements in digital marketing, with a focus to EMRs, ePrescribing, 2D barcodes and Pharma 3.0; Improving patient communications; Improving engagement with health care providers; Consistency through integration how some top level execs are using digital with their traditional methods; and new developments in analytics, this is a conference thats right up our alley.
Were particularly excited to see the case studies, and get a little behind the scenes knowledge of how some of the top pharma brands have stayed ahead of the game when it comes to using the tools that are out there right now. With all the controversy over the changes platforms like Facebook have made over the past several month, these case studies should offer some real insight into the direction in which pharma is heading.
Check out the full agenda here.
Title: Digital Innovation In Pharma
Date: November 2 & 3, 2011
Location: The Radisson | 200 Stuart Street | Boston, Massachusetts 02116 | (617) 482-1800