by Briana Campbell (@MsMatchGirl)
Reach | Engage | Educate | Connect
This is the headline on the website for this year’s ePatient Connections, being held September 20th and 21st at the Hyatt at the Bellevue in Philadelphia. And something that we at Pixels & Pills, as media sponsors, are proud and excited to play a part in.
We’re [...]
Entries from August 31st, 2011
Poke the Box With ePatient Connections 2011
August 31st, 2011 · No Comments · News, Opinion
Tags:#epatcon·conference·Conferences·digital strategy·Digital Tools·epatient·ePatient Connections·Health care·healthcare·Pharma·Pharmaceutical industry·social media·strategy·Thought Leaders·Trends
POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?
August 30th, 2011 · 1 Comment · Knowledge, Opinion, Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Jason Brandt (@Jasondmg3)
First it [...]
Tags:Digital Tools·engagement·iPad·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·strategy·tablet·Trends
POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?
August 29th, 2011 · No Comments · Knowledge, Opinion, Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by DJ Edgerton (@wiltonbound)
Many [...]
Tags:digital strategy·Digital Tools·engagement·innovation·iPad·marketing·mobile·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·technology·tools·Touchscreen·Trends·user needs
Digital Pharma East 2011
August 26th, 2011 · 3 Comments · Uncategorized
Digital Pharma East celebrates its fifth anniversary in 2011 and this is going to be the biggest one yet! ExL Pharma has put together the most extensive agenda ever produced in this industry leading event series. Marketers from pharma companies from all over the world know that this is the event for the most industry [...]
Tags:community·conference·Conferences·digital Pharma·Digital Pharma East·digital strategy·Education·events·Pharma·Pharmaceutical industry·social media·technology·Thought Leaders
Seven No-Nos of Social Media Engagement
August 25th, 2011 · No Comments · Knowledge, Opinion
by Briana Campbell (@MsMatchGirl)
Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride.
The seven deadly sins.
In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can take a peek at the digital edition here). And Dave Sonderman laid out his accompanying thoughts on the unintentional sins in a post on the GSW [...]
Tags:#hcmktg·#hcsm·communication·Communities·community·digital strategy·Digital Tools·Education·Facebook·FDA·Health·Health care·healthcare·information·marketing·Pharmaceutical industry·social media·social media platforms·social media strategies·Social network·strategy·Trends·Twitter
Fallout? Pharma & The Facebook Wall
August 24th, 2011 · 2 Comments · Opinion, Trends
by Briana Campbell (@MsMatchGirl)
About a week and a half ago all the talk was about Facebook and its policy changes, disallowing pharmaceutical companies to turn off comments on their walls. Jonathan Richman ran a deathwatch over on Dose of Digital. The Washington Post had a story. We wrote about it, too. Seems like everyone did. [...]
Tags:communication·Communities·community·Facebook·FDA·FDA Guidance·John Mack·Jonathan Richman·NPR·Online community·Pharma·Pharma industry·Pharmaceutical industry·Pharmaguy·social media·Social network·social networks·user needs
Mobile Apps for Pro Bono Health Care
August 23rd, 2011 · 3 Comments · Opinion, Trends
by Briana Campbell (@MsMatchGirl)
A little over a year ago, we wrote about our participation in PSFK & UNICEF’s The Future of Health Report, in a post entitled, Zee Future of Health. In that post, Dan Licht reviewed the ideas that Zemoga had brainstormed – ideas for innovation, applications and analogue, that could help the most [...]
Tags:#healthapps·Future of health·Health·health apps·health literacy·mobile·mobile applications·Mobile phone·PSFK·UNICEF
The Future of Digital Health
August 22nd, 2011 · No Comments · Knowledge, Opinion, Trends
by Jason Brandt (@jasondmg3)
Daniel Kraft of Singularity University gave a TED Talk earlier this year on the future of digital health, in which he explained how “leveraging cross-disciplinary exponentially growing technologies was affecting the future of health and wellness”. It’s a rapid-fire, brilliant, fast-paced 18 minutes and 22 seconds worth checking out, but we [...]
Tags:Daniel Kraft·Education·future·Health·healthcare·Singualrity University·strategy·TED·Thought Leaders·Trends·Video
ePatient Connections 2011
August 19th, 2011 · No Comments · News
We don’t know about you, but we’re really excited for next month’s ePatient Connections, in Philadelphia, PA!
Bigger than before, this year’s conference brings together experts from life sciences, public health, hospitals and also doctors and nurses to benchmark best practices for reaching and supporting digital health consumers.
Day One boasts a keynote from Seth Godin (who [...]
Tags:#epatcon·communication·epatient·ePatient Connections·events·Health care·healthcare·information·innovation·media·social media·Thought Leaders
PharmaCONNECT: A New Way For Pharma to Meet Physicians
August 18th, 2011 · No Comments · News
Last week, we had the pleasure of speaking with Andy Nimmo, the president of Physician’s Office Resource. POR is a media publishing company that offers a catalogue of medical devices and in-office tests, in their print magazine and on their website. On August 1st, they launched PharmaCONNECT, a space where physicians and pharmaceutical companies can [...]
Tags:business·communication·digital strategy·Digital Tools·engagement·information·marketing·Pharma·pharma marketing·Pharmaceutical industry·PharmaCONNECT·Physician's Office Resource·technology