Pixels & Pills

Entries from August 31st, 2011

Poke the Box With ePatient Connections 2011

August 31st, 2011 · No Comments · News, Opinion

by Briana Campbell (@MsMatchGirl)
Reach | Engage | Educate | Connect
This is the headline on the website for this year’s ePatient Connections, being held September 20th and 21st at the Hyatt at the Bellevue in Philadelphia. And something that we at Pixels & Pills, as media sponsors, are proud and excited to play a part in.
We’re [...]

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POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?

August 30th, 2011 · 1 Comment · Knowledge, Opinion, Trends

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Jason Brandt (@Jasondmg3)
First it [...]

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POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?

August 29th, 2011 · No Comments · Knowledge, Opinion, Trends

This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!

by DJ Edgerton (@wiltonbound)

Many [...]

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Digital Pharma East 2011

August 26th, 2011 · 3 Comments · Uncategorized

Digital Pharma East celebrates its fifth anniversary in 2011 and this is going to be the biggest one yet! ExL Pharma has put together the most extensive agenda ever produced in this industry leading event series. Marketers from pharma companies from all over the world know that this is the event for the most industry [...]

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Seven No-Nos of Social Media Engagement

August 25th, 2011 · No Comments · Knowledge, Opinion

by Briana Campbell (@MsMatchGirl)
Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride.
The seven deadly sins.
In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can take a peek at the digital edition here). And Dave Sonderman laid out his accompanying thoughts on the unintentional sins in a post on the GSW [...]

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Fallout? Pharma & The Facebook Wall

August 24th, 2011 · 2 Comments · Opinion, Trends

by Briana Campbell (@MsMatchGirl)
About a week and a half ago all the talk was about Facebook and its policy changes, disallowing pharmaceutical companies to turn off comments on their walls. Jonathan Richman ran a deathwatch over on Dose of Digital. The Washington Post had a story. We wrote about it, too. Seems like everyone did. [...]

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Mobile Apps for Pro Bono Health Care

August 23rd, 2011 · 3 Comments · Opinion, Trends

by Briana Campbell (@MsMatchGirl)
A little over a year ago, we wrote about our participation in PSFK & UNICEF’s The Future of Health Report, in a post entitled, Zee Future of Health. In that post, Dan Licht reviewed the ideas that Zemoga had brainstormed – ideas for innovation, applications and analogue, that could help the most [...]

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The Future of Digital Health

August 22nd, 2011 · No Comments · Knowledge, Opinion, Trends

by Jason Brandt (@jasondmg3)

Daniel Kraft of Singularity University gave a TED Talk earlier this year on the future of digital health, in which he explained how “leveraging cross-disciplinary exponentially growing technologies was affecting the future of health and wellness”. It’s a rapid-fire, brilliant, fast-paced 18 minutes and 22 seconds worth checking out, but we [...]

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ePatient Connections 2011

August 19th, 2011 · No Comments · News

We don’t know about you, but we’re really excited for next month’s ePatient Connections, in Philadelphia, PA!
Bigger than before, this year’s conference brings together experts from life sciences, public health, hospitals and also doctors and nurses to benchmark best practices for reaching and supporting digital health consumers.
Day One boasts a keynote from Seth Godin (who [...]

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PharmaCONNECT: A New Way For Pharma to Meet Physicians

August 18th, 2011 · No Comments · News

Last week, we had the pleasure of speaking with Andy Nimmo, the president of Physician’s Office Resource. POR is a media publishing company that offers a catalogue of medical devices and in-office tests, in their print magazine and on their website. On August 1st, they launched PharmaCONNECT, a space where physicians and pharmaceutical companies can [...]

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