Innovation! At the BDI Social Communications & Healthcare: Case Studies and Roundtables

BDI Social Communications & Healthcare 2011 Case Studies and Roundtables

Pixels and Pills is pleased, once again, to be part of the amazing Social Communications & Healthcare: Case Studies and Roundtables presented by BDI.

About the Event:

When we produced our first Social Communications & Healthcare: Case Studies and Roundtables three years ago, we were one of the first conferences focused on the subject. Three years later, the topic has become main stream. So how do we continue to stay in front of the pack? – Innovation!

Innovation will be the theme of this year’s conference. We will showcase new case studies from leading healthcare brands that demonstrate how innovation and creativity are the keys to achieving business objectives through social communications. While all the content will be fresh, the conference will maintain BDI’s standard half-day, morning-only format of stimulating case studies and ground breaking roundtable discussions that will be inspiring while opening doors to valuable contacts. Our reasonably priced attendee fees also differentiate us from the long, drawn out, multi-day event that has attendees catching up on emails and calls while suffering from trade show fatigue. Our first two years sold-out with over 350 attendees each and we expect this one will as well.

BDI is also happy to announce that Pfizer is sponsoring a networking reception the night before the conference for event attendees at the Roger Smith Hotel featuring an open bar and live jazz band on the outdoor terrace overlooking midtown Manhattan.

We hope to see you on July 12th and July 13th in New York City!

For additional information, including registration, please click here to visit the event website. Use promo code P&P for a discounted rate of $175.

Date: Wednesday, July 13, 2011
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center of The City University of NY; 365 Fifth Avenue; New York, New York 10016
Registration Fee: $195
Website: http://www.bdionline.com/socialhealthcare2011.html

This event will cover the following questions:

  • What are innovative examples that demonstrate how healthcare brands, including big pharmas, execute social strategies despite a heavily regulated environment and the lack of guidance from the FDA?
  • What are the best case studies that show how leading healthcare brands engage and educate consumers online?
  • Why are corporate social responsibility initiatives a huge opportunity for healthcare brands to embrace social media?
  • What are the best examples of how healthcare brands connect with consumers and healthcare professionals through mobile devices?
  • How do big healthcare enterprises integrate social into their overall marketing and communications platform?
  • How do organizations connect with healthcare professionals via social and mobile technologies?
  • What are the most effective examples of how Twitter can be an important tool to help achieve thought leadership and communications goals?
  • How has social media impacted crisis communications specifically for the healthcare industry?
  • How do you sell social communications projects and prove ROI to senior management?
  • How do you create effective partnerships with new healthcare media leaders and nonprofits?
  • What are the best examples of how to use social communications to connect internally with employees and stakeholders?
  • What are the tools, technologies, and best practices for monitoring and measuring social communications?
  • How do major healthcare brands organize themselves for social communications?

Case Study Presentations:

Innovating Communications at Pfizer
Presented by: Ray Kerins, Vice President / Worldwide Communications, Pfizer, Inc.

J&J Showcases Global Sustainability Digitally & Socially
Presented by: Patrick McCrummen, Sr. Director, Corporate Citizenship, Johnson & Johnson & Beth Bengtson, Principal, Hale Advisors, Inc.

Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Objectives with Social Media
Presented by: Matt Cabrey, Senior Director of Corporate Communications, Shire Pharmaceuticals

How to Use Social Media to Engage with Physicians Online
Presented by: Lance Hill, CEO, Within3

Martek Biosciences Interacts with Boomers Online
Presented by: Andrea Martin, Manager, Brand Public Relations, Martek, now a division of DSM Nutritional Products & Anthony Martin, Public Relations Manager, Martek, now a division of DSM Nutritional Products

North Shore – LIJ Health System Connects with Both Healthcare Professionals & Consumers Through Social Strategies
Presented by: Brian Mulligan, Assistant Vice President of Public Relations, North Shore – LIJ Health System

Roundtable Moderators:
Matt Cabrey, Senior Director, Corporate Communications, Shire Pharmaceuticals
Zoɬ´ Dunn, President, Hale Advisors, Inc.
Sandra Fathi, President and Founder, Affect
Robert Halper, Director of Video Communication, Johnson & Johnson
David Harlow, Principal, The Harlow Group LLC
Lance Hill, CEO, Within3
Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
John Mack, Editor and Publisher, Pharma Marketing News / Pharma Marketing Blog
Andrea Martin, Manager, Brand Public Relations, Martek, now a division of DSM Nutritional Products
Anthony Martin, Public Relations Manager, Martek, now a division of DSM Nutritional Products
Brian Mulligan, Assistant Vice President of Public Relations, North Shore – LIJ Health System
Mario Nacinovich, Jr., Editor-in-Chief, Journal of Communication in Healthcare; Managing Director, AXON
Cheryl Nigro, Executive Vice President, Global Health, Porter Novelli

Hotel Sponsor: The Roger Smith Hotel is the official hotel of BDI’s events. Use promo code BDI for 10% off rate by clicking here.

Sponsors:
PR Newswire; Pfizer; Within3;BlogTalkRadio; Journal of Communication in Healthcare; International Association of Business Communicators- New York; New York Enterprise Report; New York University School of Continuing and Professional Studies; New York American Marketing Association; Pharma Marketing News; Pixels and Pills; PR News; Social Media Club;Social Media Today

For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358.
For event related questions, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.

For additional information, including registration, please click here to visit the event website. Use promo code P&P for a discounted rate of $175.


Share

Comments

comments

Powered by Facebook Comments

Comments are closed.