Weve spent the last couple of years talking about how we, as healthcare marketers, can make a difference by utilizing, and encouraging the use of (OK, maybe pushing for a little), social media in healthcare. And when it began, BDIs Social Communications and Health Roundtables were one of the first conferences that truly addressed the topic. Fast-forward three years and the conversation has become seemingly mainstream.
So whats left to talk about?
So much! That the conversation is reaching a broader audience just means that we have to work harder and innovate more to keep the lead in this space.
Heres a sampling of some of the issues theyll be addressing:
Ç¬∑ What are innovative examples that demonstrate how healthcare brands, including big pharmas, execute social strategies despite a heavily regulated environment and the lack of guidance from the FDA?
Ç¬∑ What are the best case studies that show how leading healthcare brands engage and educate consumers online?
Ç¬∑ Why are corporate social responsibility initiatives a huge opportunity for healthcare brands to embrace social media?
And some of the amazing people they’ve got on deck:
Keynote Case Study:
Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
Case Studies presented by:
Matt Cabrey, Senior Director, Corporate Communications, Shire Pharmaceuticals
Lance Hill, CEO, Within3
Andrea Martin, Manager, Brand Public Relations, Martek, now a division of DSM Nutritional Products
Anthony Martkin, Public Relations Manager, Martek, now a division of DSM Nutritional Products
Brian Mulligan, Assistant Vice President of Public Relations, North Shore – LIJ Health System
Date: Wednesday, July 13th
Time: 8:00 AM – 1:00 PM
Location: The Graduate Center of The City University of NY
365 Fifth Avenue(at 34th Street) Conference Level C
New York, New York 10016
Pixels and Pills is, once again, proud to be a sponsor of BDIs Social Communications & Healthcare: Case Studies and Roundtables, being held July 13th in New York City. For additional information, including registration, please click here to visit the event website. Pixels and Pills readers can use the discount code P&P to receive a discounted rate of $175.
PR Newswire; Pfizer; Within3;BlogTalkRadio; Journal of Communication in Healthcare; International Association of Business Communicators- New York; Mashable; New York Enterprise Report ;New York University School of Continuing and Professional Studies; New York American Marketing Association; Pixels and Pills; PR News; Social Media Club; Social Media Today
Well see you there!