It’s been exactly one year since the last DTC National Convention, and a lot has changed since then.
We saw more promises – and this time, even a preview – from the FDA on upcoming social media guidance.
We started building on the iPad’s potential to change health behaviors for the better.
We connected more closely than ever with empowered patients, engaged communities, and social media-savvy doctors.
And we took on gaming, mobile devices, and multi-platform marketing strategies like never before.
Last year, Pixels & Pills had some of our most memorable interviews right form the floor of DTC 2010. We talked to Governor Howard Dean and actor Joe Pantoliano. We talked about the Flomax campaign with Rich Baron and healthcare reform with Jim Davidson. And we made new friends, like Epsilons Mark Miller, Roska Digitals Kurt Mueller, and ContextMedias Rishi Shah.
There’s a lot of excitement kicking off the convention this year. We’ve got government officials filling us in on how policy affects the world of DTC marketing. We’ve got doctors – actually, The Doctors – talking to us about medicine in the media. And we’ve got some of our colleagues from companies like AstraZeneca and Eli Lilly showing us what works and what doesn’t when it comes to DTC communication.
Here are the details for the event, which starts tomorrow:
Date: Wednesday, April 6-Friday, April 8
Location: Marriott Copley Place, Boston, MA
Whats more, this years Gold Pass is better than ever Gold Pass holders get an Amazon.com Kindle Wi-Fi Edition with access to the Conference Materials in the form of two Amazon.com Kindle book credits. Special terms and conditions apply.
We know that you’ve got a lot to say about the future of pharma, and Pixels & Pills believes in giving you a platform to voice your opinions. You’ll fint our set at Booth 14, right across from the bar and the e-mail stations. We’d love for you to stop by and speak with us about why you’re at DTC and what you’re hoping to learn and accomplish at the event.