5 Perfectly Good Pharma Marketing Ideas For Free


By Kimberly Reyes (@CommDuCoeur)

It’s Monday morning. It’s boardroom and brainstorms and boatloads of caffeine. And too often, these meetings leave us with a long list of things we can’t/shouldn’t do, and a very very short list of actual actionable ideas. Well, I intend on putting an end to that today.

This past Friday, I sat on a train to Hamilton, NJ to watch my friend star in a play. As I took my seat in a crowded NJ Transit car, I whipped out my HTC Evo and tried to figure out a way to pass the time. What do I do for an hour? There were the usual suspects: Angry Birds, YouTube, a little Air Control or Sudoku when I got really bored. But as I was scrolling through my apps, I came across something I downloaded within minutes of buying my phone: the Inkpad app.

So I thought of challenge. I would spend the next hour writing down as many clever marketing ideas I could for Pharma brands. Why? Because inspiration and innovation doesn’t have to happen in front of a whiteboard in a conference room with ten or twenty other people. We have all these mobile technologies loaded with everything we need to come up with good ideas – from very sophisticated mind maps and drawing tools, to simple apps like the Inkpad. Ideas can’t be scheduled; they can occur anytime, anywhere…including on a one-hour train ride to Hamilton, NJ.

Below is what I came up with, coupled with their inspirations. Of course, there might be complications in executing these ideas – regulations, contracts – or they may have even been done already. The point is, maybe when we come up with the next breakthrough mobile application or award-winning social media campaign, it’s probably better to start with the “Can”s rather than the “Can’t”s; let your imagination run free, then decide whether or not it works.

1. Hire Olivia Newton-John to star in a workout video for your weight loss drug.

2. Dole out expert relationship advice to promote your mood-enhancement drug.

3. Use “the enemy of my enemy is my friend” approach.

4. Take advantage of 3D home theater systems with a “Magic Schoolbus”-inspired journey into the human body.


5. Get racy when marketing your dermatological treatment.





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4 Responses to 5 Perfectly Good Pharma Marketing Ideas For Free

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  2. Debra Gaynor says:

    Okay. I’ve heard worse ideas in brainstorms. Actually one of your ideas could be viable. Just don’t ask me which one; I may use it someday.

    All in all your post was high on amusement value. Thanks.

  3. admin says:

    Thanks for the feedback, Debra! I wanted to give everyone a springboard for thinking outside the box. If you’re like me, you’ve looked at a list of all the available healthcare and Pharma-related applications for mobile phones, and are disappointed to see too many of the same concept. The same goes with print ads, TV ads, etc. We’re all vulnerable to groupthink when we’re at the brainstorm sessions that lead to these apps, and I wanted to illustrate that really innovative ideas can happen anytime, anywhere. Feel free to use one/all – or just be inspired by them to think differently 🙂